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Pricing posture
Prices above MSRP on some inventory
12% of this dealer's priced Toyota inventory is listed above MSRP — 10 of 83 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
83
Avg Markup
-$2,316
At/Below MSRP
73
Models
15
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 18 | 100% | -$3,063 |
| Tundra | 17 | 100% | -$4,201 |
| RAV4 | 14 | 100% | -$1,223 |
| Sienna | 6 | 0% | +$459 |
| 4Runner | 4 | 100% | -$3,168 |
| Corolla | 4 | 100% | -$1,087 |
| Corolla Cross | 4 | 100% | -$921 |
| Tacoma Hybrid | 4 | 75% | -$2,582 |
| Camry | 3 | 100% | -$1,887 |
| Sequoia | 2 | 100% | -$3,291 |
| Grand Highlander | 2 | 100% | -$2,041 |
| Highlander Hybrid | 2 | 0% | +$459 |
| Grand Highlander Hybrid | 1 | 0% | +$459 |
| 4Runner Hybrid | 1 | 100% | -$3,565 |
| Prius | 1 | 100% | -$1,729 |
2026 Tacoma
Tacoma TRD Off-Road 4WD
-$4,221Good Deal
Ice Cap
MSRP
$61,476
Advertised
$57,255
Rhinelander, WI
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 HighlanderHighlander Platinum AWD | $54,477 | -$2,041 | 83 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $38,579 | -$1,014 | 33 | Oct 21, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $41,661 | -$1,139 | 47 | Oct 21, 2026 |
| 2026 SequoiaSequoia Limited 4WD | $77,427 | -$2,041 | 44 | Oct 19, 2026 |
| 2026 TundraTundra Limited 4WD | $62,043 | -$3,991 | 30 | Oct 19, 2026 |
| 2026 TundraTundra SR5 4WD | $61,729 | -$4,218 | 45 | Oct 19, 2026 |
| 2026 TundraTundra Limited 4WD | $61,378 | -$3,896 | 30 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $53,468 | -$3,691 | 55 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $48,047 | -$2,906 | 45 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $48,050 | -$2,903 | 45 | Oct 19, 2026 |