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Pricing posture
Prices above MSRP on some inventory
47% of this dealer's priced Toyota inventory is listed above MSRP — 92 of 194 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
194
Avg Markup
-$791
At/Below MSRP
102
Models
17
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 34 | 100% | -$2,214 |
| RAV4 | 33 | 0% | +$299 |
| Tundra | 24 | 96% | -$2,732 |
| Sienna | 22 | 0% | +$299 |
| Camry | 18 | 89% | -$861 |
| Corolla | 17 | 88% | -$430 |
| Corolla Cross | 16 | 63% | -$368 |
| Grand Highlander Hybrid | 10 | 0% | +$299 |
| 4Runner | 6 | 17% | -$76 |
| Grand Highlander | 4 | 0% | +$299 |
| Land Cruiser | 3 | 0% | +$299 |
| Tacoma Hybrid | 2 | 100% | -$2,706 |
| GR86 | 1 | 100% | -$792 |
| Highlander Hybrid | 1 | 0% | +$299 |
| 4Runner Hybrid | 1 | 0% | +$299 |
| Prius | 1 | 0% | +$299 |
| Highlander | 1 | 0% | +$299 |
2026 Tundra
Tundra 1794 Edition 4WD
-$3,982Good Deal
Blueprint
MSRP
$77,890
Advertised
$73,908
La Crosse, WI
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Grand Highlander HybridGrand Highlander Hybrid Limited AWD | $57,342 | -$376 | 34 | Oct 21, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $42,804 | +$299 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $47,128 | +$299 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $39,268 | +$299 | 19 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $46,293 | +$299 | 21 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $43,817 | +$299 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $47,862 | +$299 | 23 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $35,533 | +$299 | 21 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $46,623 | +$299 | 47 | Oct 21, 2026 |
| 2026 CamryCamry XLE FWD | $40,362 | -$1,612 | 26 | Oct 21, 2026 |