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Pricing posture
Does not price above MSRP
7% of this dealer's priced Toyota inventory is listed above MSRP — 6 of 84 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
84
Avg Markup
-$2,342
At/Below MSRP
78
Models
15
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tundra | 23 | 100% | -$3,968 |
| Tacoma | 18 | 100% | -$2,385 |
| Camry | 9 | 100% | -$1,090 |
| Corolla Cross | 6 | 100% | -$617 |
| 4Runner | 5 | 100% | -$2,482 |
| Corolla | 5 | 100% | -$599 |
| Land Cruiser | 4 | 100% | -$2,150 |
| Sienna | 3 | 0% | +$399 |
| Tacoma Hybrid | 3 | 100% | -$2,426 |
| 4Runner Hybrid | 2 | 100% | -$3,374 |
| Sequoia | 2 | 100% | -$6,520 |
| RAV4 | 1 | 0% | +$399 |
| Grand Highlander | 1 | 0% | +$399 |
| Prius | 1 | 100% | -$379 |
| Grand Highlander Hybrid | 1 | 0% | +$399 |
2026 Tacoma
Tacoma TRD Off-Road 4WD
-$2,410Good Deal
Bronze Oxide
MSRP
$46,698
Advertised
$44,288
Wausau, WI
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 PriusPrius XLE AWD | $35,044 | -$879 | 13 | Oct 21, 2026 |
| 2026 Grand HighlanderGrand Highlander Platinum AWD | $61,250 | +$399 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $40,453 | +$399 | 46 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $44,628 | +$399 | 46 | Oct 21, 2026 |
| 2026 TundraTundra SR5 4WD | $60,012 | -$4,127 | 129 | Oct 19, 2026 |
| 2026 TundraTundra Platinum 4WD | $68,642 | -$3,763 | 43 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $54,691 | -$3,602 | 44 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $50,684 | -$3,164 | 44 | Oct 19, 2026 |
| 2026 TacomaTacoma SR 4WD | $40,050 | -$883 | 20 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $45,071 | -$2,347 | 44 | Oct 19, 2026 |