Pricing posture
Prices above MSRP on some inventory
58% of this dealer's priced Toyota inventory is listed above MSRP — 109 of 187 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
187
Avg Markup
+$275
At/Below MSRP
78
Models
17
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 50 | 50% | +$178 |
| Corolla Cross | 25 | 40% | +$264 |
| Sienna | 20 | 40% | +$209 |
| Corolla | 15 | 53% | +$163 |
| Tacoma | 14 | 50% | +$240 |
| Grand Highlander Hybrid | 12 | 17% | +$1,149 |
| Camry | 11 | 55% | +$159 |
| Tundra | 9 | 0% | +$349 |
| 4Runner | 8 | 63% | +$131 |
| Grand Highlander | 7 | 14% | +$299 |
| Highlander Hybrid | 5 | 40% | +$327 |
| Prius | 3 | 67% | +$116 |
| 4Runner Hybrid | 2 | 50% | +$175 |
| Highlander | 2 | 0% | +$349 |
| Tacoma Hybrid | 2 | 50% | +$175 |
| Land Cruiser | 1 | 0% | +$349 |
| Sequoia | 1 | 0% | +$349 |
2026 RAV4
RAV4 XLE Premium AWD
Wind Chill Pearl
MSRP
$40,643
Advertised
$40,643
2026 RAV4
RAV4 Woodland AWD
Midnight Black Metallic
MSRP
$43,129
Advertised
$43,129
2026 RAV4
RAV4 Woodland AWD
Midnight Black Metallic
MSRP
$43,490
Advertised
$43,490
2026 RAV4
RAV4 Woodland AWD
Midnight Black Metallic
MSRP
$42,800
Advertised
$42,800
2026 RAV4
RAV4 XLE Premium AWD
Wind Chill Pearl
MSRP
$40,105
Advertised
$40,105
2026 Sienna
Sienna Woodland Edition AWD
Ice Cap
MSRP
$53,950
Advertised
$53,950
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Corolla CrossCorolla Cross XLE AWD | $35,923 | +$349 | 26 | Oct 21, 2026 |
| 2027 CorollaCorolla XSE FWD | $31,385 | $0 | 14 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $39,517 | +$349 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $42,134 | +$349 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $46,057 | +$349 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $43,219 | +$349 | 32 | Oct 21, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $42,809 | $0 | 15 | Oct 21, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $42,854 | +$349 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $39,318 | -$471 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $47,437 | +$349 | 47 | Oct 21, 2026 |