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Pricing posture
Does not price above MSRP
0% of this dealer's priced Toyota inventory is listed above MSRP — 1 of 248 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
248
Avg Markup
-$451
At/Below MSRP
247
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 45 | 98% | -$537 |
| RAV4 | 38 | 100% | $0 |
| Tundra | 32 | 100% | -$1,731 |
| Camry | 25 | 100% | -$644 |
| Corolla | 17 | 100% | -$83 |
| Corolla Cross | 17 | 100% | -$98 |
| Sienna | 14 | 100% | $0 |
| 4Runner | 11 | 100% | $0 |
| Grand Highlander Hybrid | 10 | 100% | $0 |
| 4Runner Hybrid | 7 | 100% | -$187 |
| Grand Highlander | 6 | 100% | $0 |
| Land Cruiser | 6 | 100% | $0 |
| Prius | 5 | 100% | -$390 |
| Tacoma Hybrid | 4 | 100% | -$869 |
| Sequoia | 4 | 100% | $0 |
| Highlander Hybrid | 3 | 100% | $0 |
| GR86 | 2 | 100% | $0 |
| Highlander | 1 | 100% | -$3,883 |
| GR Corolla | 1 | 100% | -$2,374 |
2026 Tacoma
Tacoma TRD Off-Road 4WD
-$3,859Good Deal
Ice Cap
MSRP
$56,459
Advertised
$52,600
Roanoke, VA
Hold
2026 Tacoma
Tacoma TRD Off-Road 4WD
-$3,787Good Deal
Mudbath
MSRP
$54,484
Advertised
$50,697
Roanoke, VA
Hold
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 HighlanderHighlander Limited AWD | $53,183 | $0 | 20 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $35,234 | $0 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $47,549 | $0 | 47 | Oct 21, 2026 |
| 2026 CamryCamry XLE FWD | $41,649 | $0 | 48 | Oct 21, 2026 |
| 2026 CamryCamry SE FWD | $38,788 | $0 | 48 | Oct 21, 2026 |
| 2026 TundraTundra SR5 4WD | $53,904 | $0 | 53 | Oct 19, 2026 |
| 2026 TacomaTacoma SR5 4WD | $43,974 | $0 | 46 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $56,494 | $0 | 85 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Sport 4WD | $53,449 | $0 | 46 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Sport 4WD | $46,599 | $0 | 40 | Oct 19, 2026 |