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Pricing posture
Prices above MSRP on some inventory
59% of this dealer's priced Toyota inventory is listed above MSRP — 70 of 118 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
118
Avg Markup
-$96
At/Below MSRP
48
Models
18
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 25 | 0% | +$368 |
| Tacoma | 19 | 89% | -$916 |
| Tundra | 10 | 90% | -$757 |
| Camry | 10 | 30% | +$108 |
| Corolla | 10 | 20% | +$166 |
| 4Runner | 9 | 89% | -$252 |
| Corolla Cross | 9 | 0% | +$392 |
| Sienna | 7 | 0% | +$98 |
| Grand Highlander Hybrid | 3 | 0% | +$298 |
| Tacoma Hybrid | 3 | 67% | -$669 |
| Grand Highlander | 2 | 0% | +$398 |
| Sequoia | 2 | 100% | -$152 |
| 4Runner Hybrid | 2 | 100% | -$377 |
| Highlander | 2 | 100% | -$2 |
| Highlander Hybrid | 2 | 50% | +$298 |
| GR86 | 1 | 0% | +$348 |
| Prius | 1 | 0% | +$98 |
| Land Cruiser | 1 | 0% | +$98 |
2026 Tundra
Tundra 1794 Edition 4WD
-$1,152Good Deal
Lunar Rock
MSRP
$77,219
Advertised
$76,067
Danville, VA
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 CorollaCorolla LE FWD | $25,152 | +$98 | 49 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $46,432 | +$598 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $46,102 | +$348 | 47 | Oct 21, 2026 |
| 2026 SequoiaSequoia Platinum 4WD | $85,771 | -$152 | 43 | Oct 19, 2026 |
| 2026 TundraTundra SR5 4WD | $57,713 | -$1,152 | 33 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Sport 4WD | $46,377 | -$451 | 61 | Oct 19, 2026 |
| 2026 TacomaTacoma SR5 RWD | $40,417 | -$402 | 45 | Oct 19, 2026 |
| 2026 Corolla CrossCorolla Cross XLE AWD | $35,372 | +$348 | 16 | Oct 11, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $43,162 | +$348 | 37 | Oct 10, 2026 |
| 2026 TundraTundra 1794 Edition 4WD | $72,333 | -$652 | 36 | Oct 10, 2026 |