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Pricing posture
Prices above MSRP on nearly everything
96% of this dealer's priced Toyota inventory is listed above MSRP — 160 of 166 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
166
Avg Markup
+$649
At/Below MSRP
6
Models
18
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 31 | 0% | +$749 |
| Tundra | 23 | 9% | +$441 |
| Tacoma | 22 | 18% | +$314 |
| Camry | 22 | 0% | +$749 |
| Corolla | 15 | 0% | +$749 |
| Grand Highlander Hybrid | 12 | 0% | +$749 |
| Sienna | 11 | 0% | +$749 |
| Grand Highlander | 8 | 0% | +$749 |
| 4Runner | 7 | 0% | +$749 |
| Land Cruiser | 3 | 0% | +$749 |
| Highlander Hybrid | 2 | 0% | +$749 |
| Corolla Cross | 2 | 0% | +$749 |
| Tacoma Hybrid | 2 | 0% | +$749 |
| 4Runner Hybrid | 2 | 0% | +$749 |
| GR86 | 1 | 0% | +$749 |
| Prius | 1 | 0% | +$749 |
| GR Corolla | 1 | 0% | +$749 |
| Sequoia | 1 | 0% | +$749 |

2026 RAV4
RAV4 LE AWD
+$749Fair
Midnight Black Metallic
MSRP
$34,895
Advertised
$35,644
Newport News, VA
Hold

2026 Tacoma
Tacoma TRD Sport 4WD
+$749Fair
Bronze Oxide
MSRP
$54,309
Advertised
$55,058
Newport News, VA
Hold
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Tacoma HybridTacoma Limited 4WD | $59,588 | +$749 | 49 | Oct 22, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,183 | +$749 | 40 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $43,058 | +$749 | 23 | Oct 21, 2026 |
| 2026 SequoiaSequoia Platinum 4WD | $86,527 | +$749 | 30 | Oct 19, 2026 |
| 2026 TundraTundra SR5 4WD | $60,390 | +$749 | 46 | Oct 19, 2026 |
| 2026 TacomaTacoma Limited 4WD | $60,518 | +$749 | 46 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Sport 4WD | $54,958 | +$749 | 105 | Oct 19, 2026 |
| 2026 SequoiaSequoia Capstone 4WD | $89,942 | +$749 | 38 | Oct 11, 2026 |
| 2026 CamryCamry XLE FWD | $40,028 | +$749 | 196 | Oct 11, 2026 |
| 2026 CamryCamry SE FWD | $35,063 | +$749 | 22 | Oct 11, 2026 |












































