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Pricing posture
Prices above MSRP on some inventory
21% of this dealer's priced Toyota inventory is listed above MSRP — 138 of 651 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
651
Avg Markup
-$959
At/Below MSRP
512
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 162 | 57% | +$128 |
| Tundra | 146 | 96% | -$3,532 |
| Camry | 87 | 100% | -$1,541 |
| RAV4 | 79 | 92% | +$17 |
| Corolla | 36 | 100% | $0 |
| Sienna | 32 | 47% | +$120 |
| Corolla Cross | 31 | 74% | +$58 |
| Grand Highlander | 22 | 64% | +$82 |
| 4Runner | 14 | 100% | -$686 |
| GR Corolla | 10 | 50% | +$113 |
| Sequoia | 9 | 0% | +$225 |
| 4Runner Hybrid | 4 | 75% | +$56 |
| Highlander Hybrid | 4 | 100% | $0 |
| Highlander | 4 | 25% | +$169 |
| GR86 | 3 | 67% | +$75 |
| Tacoma Hybrid | 3 | 0% | +$225 |
| Land Cruiser | 2 | 100% | $0 |
| Grand Highlander Hybrid | 2 | 50% | +$113 |
| Prius | 1 | 100% | $0 |
2026 Tundra
Tundra Platinum 4WD
-$5,108Great Deal
Wind Chill Pearl
MSRP
$74,859
Advertised
$69,751
Pharr, TX
2026 Tundra
Tundra Platinum 4WD
-$5,108Great Deal
Wind Chill Pearl
MSRP
$74,859
Advertised
$69,751
Pharr, TX
2026 Tundra
Tundra SR5 4WD
-$4,502Good Deal
Magnetic Gray Metallic
MSRP
$64,947
Advertised
$60,445
Pharr, TX
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 SiennaSienna Platinum AWD | $65,358 | +$225 | 31 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross XLE FWD | $36,219 | +$225 | 40 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross L FWD | $28,680 | +$225 | 23 | Oct 21, 2026 |
| 2027 CorollaCorolla LE FWD | $26,282 | $0 | 13 | Oct 21, 2026 |
| 2026 Grand HighlanderGrand Highlander Limited FWD | $58,536 | $0 | 21 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $40,396 | $0 | 22 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE FWD | $37,884 | $0 | 15 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $41,135 | $0 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE FWD | $39,461 | $0 | 15 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $47,226 | $0 | 23 | Oct 21, 2026 |