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Pricing posture
Prices above MSRP on some inventory
10% of this dealer's priced Toyota inventory is listed above MSRP — 24 of 241 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
241
Avg Markup
-$837
At/Below MSRP
217
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 46 | 96% | -$2,395 |
| RAV4 | 35 | 89% | +$66 |
| Tundra | 29 | 86% | -$3,005 |
| 4Runner | 25 | 96% | +$400 |
| Sienna | 17 | 100% | $0 |
| Camry | 16 | 100% | $0 |
| Corolla Cross | 13 | 46% | +$296 |
| Grand Highlander | 12 | 83% | +$100 |
| Grand Highlander Hybrid | 9 | 100% | $0 |
| Tacoma Hybrid | 7 | 100% | -$2,463 |
| Corolla | 6 | 67% | +$232 |
| Sequoia | 6 | 83% | -$209 |
| 4Runner Hybrid | 6 | 100% | $0 |
| Land Cruiser | 5 | 100% | $0 |
| Highlander Hybrid | 4 | 100% | $0 |
| GR Corolla | 2 | 100% | -$2,504 |
| Highlander | 1 | 100% | $0 |
| GR86 | 1 | 0% | +$250 |
| Prius | 1 | 100% | $0 |
2027 Tacoma
Tacoma TRD Off-Road 4WD
-$3,157Good Deal
Underground
MSRP
$50,909
Advertised
$47,752
Bristol, TN
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 RAV4RAV4 SE AWD | $38,784 | $0 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $41,495 | $0 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $42,444 | $0 | 39 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $35,433 | $0 | 47 | Oct 21, 2026 |
| 2026 SequoiaSequoia Capstone 4WD | $87,988 | -$1,350 | 101 | Oct 19, 2026 |
| 2026 SequoiaSequoia Platinum 4WD | $88,728 | $0 | 44 | Oct 19, 2026 |
| 2026 TundraTundra Platinum 4WD | $73,149 | -$5,266 | 142 | Oct 19, 2026 |
| 2026 TundraTundra Limited 4WD | $65,042 | -$4,644 | 24 | Oct 19, 2026 |
| 2026 TundraTundra Limited 4WD | $65,154 | $0 | 45 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $45,154 | -$2,750 | 31 | Oct 19, 2026 |