Moore Subaru
Richmond, VA
Pricing posture
Prices above MSRP on some inventory
43% of this dealer's priced Subaru inventory is listed above MSRP — 117 of 272 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
272
Avg Markup
-$486
At/Below MSRP
155
Models
6
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Outback | 94 | 66% | -$1,065 |
| Forester | 87 | 47% | +$33 |
| Crosstrek | 64 | 53% | -$86 |
| Ascent | 14 | 93% | -$2,207 |
| WRX | 8 | 38% | +$64 |
| Impreza | 5 | 40% | +$214 |
2026 Outback
SubaruWilderness
River Rock Pearl
MSRP
$51,741
Advertised
$48,938
2026 Outback
SubaruTouring XT
River Rock Pearl
MSRP
$50,956
Advertised
$48,351
2026 Outback
SubaruTouring
Crystal White Pearl
MSRP
$47,498
Advertised
$45,266
2026 Outback
SubaruLimited
Ice Silver Metallic
MSRP
$44,197
Advertised
$42,178
2026 Outback
SubaruLimited
Sapphire Blue Pearl
MSRP
$44,197
Advertised
$42,196
2026 Outback
SubaruLimited
Sapphire Blue Pearl
MSRP
$44,130
Advertised
$42,134
2026 Outback
SubaruLimited
Ice Silver Metallic
MSRP
$44,130
Advertised
$42,134
2026 Outback
SubaruPremium
Sapphire Blue Pearl
MSRP
$39,748
Advertised
$37,952
2026 Outback
SubaruPremium
Sapphire Blue Pearl
MSRP
$39,747
Advertised
$37,952
2026 Outback
SubaruPremium
Crystal White Pearl
MSRP
$39,680
Advertised
$37,908
2026 Outback
SubaruPremium
Sapphire Blue Pearl
MSRP
$39,680
Advertised
$37,908
2026 Outback
SubaruPremium
Ice Silver Metallic
MSRP
$39,680
Advertised
$37,908
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 ForesterTouring Hybrid | $46,020 | +$999 | 27 | Sep 27, 2026 |
| 2026 ForesterWilderness | $38,941 | -$4,504 | 88 | Sep 27, 2026 |
| 2026 CrosstrekLimited Hybrid | $37,532 | -$1,499 | 55 | Sep 27, 2026 |
| 2026 CrosstrekPremium | $31,603 | -$1,005 | 55 | Sep 27, 2026 |
| 2026 OutbackTouring XT | $47,551 | -$2,469 | 85 | Sep 24, 2026 |
| 2026 OutbackLimited | $42,134 | -$1,996 | 85 | Sep 24, 2026 |
| 2026 OutbackPremium | $37,908 | -$1,772 | 85 | Sep 24, 2026 |
| 2026 OutbackPremium | $38,684 | +$999 | 31 | Sep 24, 2026 |
| 2026 ForesterTouring | $43,513 | +$999 | 31 | Sep 24, 2026 |
| 2026 ForesterPremium Hybrid | $38,049 | +$999 | 85 | Sep 24, 2026 |