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Santa Cruz Subaru
Capitola, CA
Pricing posture
Prices above MSRP on some inventory
14% of this dealer's priced Subaru inventory is listed above MSRP — 18 of 133 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
133
Avg Markup
-$1,163
At/Below MSRP
115
Models
7
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Forester | 48 | 88% | -$771 |
| Crosstrek | 43 | 81% | -$881 |
| Outback | 29 | 100% | -$1,775 |
| Ascent | 6 | 100% | -$3,537 |
| WRX | 4 | 25% | -$928 |
| Impreza | 2 | 50% | -$676 |
| BRZ | 1 | 100% | -$2,058 |
2026 Outback
SubaruLimited
-$3,730Good Deal
Ice Silver Metallic
MSRP
$44,601
Advertised
$40,871
Capitola, CA
2026 Outback
SubaruLimited
-$2,729Good Deal
Ice Silver Metallic
MSRP
$44,601
Advertised
$41,872
Capitola, CA
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 OutbackPremium | $36,659 | -$415 | 72 | Sep 27, 2026 |
| 2026 OutbackTouring | $46,824 | -$415 | 62 | Sep 27, 2026 |
| 2026 OutbackTouring XT | $49,580 | -$415 | 34 | Sep 27, 2026 |
| 2026 ForesterSport | $36,417 | -$2,229 | 88 | Sep 27, 2026 |
| 2026 CrosstrekLimited Hybrid | $38,933 | -$415 | 62 | Sep 27, 2026 |
| 2026 CrosstrekWilderness | $37,789 | -$1,415 | 34 | Sep 27, 2026 |
| 2026 UnchartedPremium FWD | $37,455 | +$85 | 6 | Sep 24, 2026 |
| 2026 AscentTouring 7-Passenger | $52,727 | -$915 | 85 | Sep 24, 2026 |
| 2026 OutbackLimited XT | $43,881 | -$2,672 | 85 | Sep 24, 2026 |
| 2026 OutbackLimited | $41,651 | -$2,608 | 85 | Sep 24, 2026 |