← All dealers
Serra Subaru of Traverse City
Traverse City, MI
Pricing posture
Prices above MSRP on some inventory
56% of this dealer's priced Subaru inventory is listed above MSRP — 106 of 188 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
188
Avg Markup
-$989
At/Below MSRP
82
Models
9
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Outback | 81 | 47% | -$1,302 |
| Forester | 47 | 19% | -$172 |
| Crosstrek | 37 | 51% | -$957 |
| Ascent | 9 | 33% | -$1,030 |
| WRX | 9 | 100% | -$2,365 |
| Impreza | 2 | 100% | -$1,690 |
| BRZ | 1 | 100% | -$2,068 |
| Trailseeker | 1 | 0% | +$280 |
| Uncharted | 1 | 100% | -$1,220 |
2026 Outback
SubaruWilderness
-$3,632Good Deal
Geyser Blue
MSRP
$51,717
Advertised
$48,085
Traverse City, MI
2026 Outback
SubaruWilderness
-$3,600Good Deal
Geyser Blue
MSRP
$51,625
Advertised
$48,025
Traverse City, MI
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 WRXPremium | $33,801 | -$1,837 | 58 | Sep 27, 2026 |
| 2026 AscentTouring 7-Passenger | $50,168 | -$3,672 | 69 | Sep 27, 2026 |
| 2026 AscentLimited 7-Passenger | $47,196 | -$3,336 | 69 | Sep 27, 2026 |
| 2026 OutbackWilderness | $47,986 | -$3,579 | 88 | Sep 27, 2026 |
| 2026 OutbackWilderness | $48,076 | -$3,628 | 88 | Sep 27, 2026 |
| 2026 OutbackWilderness | $47,986 | -$3,579 | 88 | Sep 27, 2026 |
| 2026 OutbackLimited XT | $43,874 | -$3,017 | 88 | Sep 27, 2026 |
| 2026 OutbackWilderness | $46,281 | -$3,239 | 88 | Sep 27, 2026 |
| 2026 OutbackLimited | $41,805 | -$2,743 | 62 | Sep 27, 2026 |
| 2026 OutbackPremium | $37,644 | -$2,625 | 62 | Sep 27, 2026 |