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Serra Subaru of Traverse City
Traverse City, MI
Pricing posture
Prices above MSRP on some inventory
60% of this dealer's priced Subaru inventory is listed above MSRP — 148 of 248 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
248
Avg Markup
-$716
At/Below MSRP
100
Models
8
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Outback | 122 | 16% | -$281 |
| Crosstrek | 55 | 45% | -$715 |
| Forester | 49 | 73% | -$1,279 |
| Ascent | 11 | 100% | -$2,082 |
| WRX | 7 | 100% | -$2,279 |
| Impreza | 2 | 100% | -$1,546 |
| Trailseeker | 1 | 0% | +$280 |
| Uncharted | 1 | 0% | +$280 |
Recently Left the Lot
| Vehicle | Last advertised | Markup | Days Listed | Left listings |
|---|---|---|---|---|
| 2026 OutbackTouring | $48,545 | +$280 | 32 | Nov 12, 2026 |
| 2026 CrosstrekLimited Hybrid | $35,377 | -$2,031 | 55 | Nov 12, 2026 |
| 2026 CrosstrekLimited | $35,222 | -$2,125 | 60 | Nov 12, 2026 |
| 2027 CrosstrekLimited Hybrid | $39,168 | +$280 | 14 | Nov 12, 2026 |
| 2026 ForesterSport | $36,484 | -$2,443 | 49 | Nov 12, 2026 |
| 2026 ForesterSport | $39,051 | +$280 | 18 | Nov 12, 2026 |
| 2026 ForesterLimited | $37,334 | -$2,580 | 25 | Nov 12, 2026 |
| 2026 ForesterTouring | $43,155 | +$280 | 18 | Nov 12, 2026 |
| 2026 ForesterTouring | $40,362 | -$2,842 | 39 | Nov 12, 2026 |
| 2026 ForesterSport | $36,758 | -$2,408 | 25 | Nov 12, 2026 |