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Pricing posture
Prices above MSRP on some inventory
71% of this dealer's priced Toyota inventory is listed above MSRP — 182 of 255 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
255
Avg Markup
+$679
At/Below MSRP
73
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 46 | 0% | +$1,982 |
| Camry | 41 | 10% | +$151 |
| Tacoma | 38 | 87% | -$650 |
| Tundra | 26 | 92% | -$1,752 |
| Grand Highlander Hybrid | 16 | 0% | +$2,304 |
| Corolla | 16 | 0% | +$850 |
| Sienna | 15 | 7% | +$1,729 |
| Corolla Cross | 11 | 18% | +$748 |
| Grand Highlander | 10 | 0% | +$2,305 |
| Sequoia | 8 | 0% | +$2,257 |
| Highlander | 5 | 0% | +$2,734 |
| GR Corolla | 5 | 20% | +$657 |
| 4Runner | 5 | 40% | +$336 |
| Tacoma Hybrid | 4 | 75% | -$1,047 |
| 4Runner Hybrid | 4 | 75% | -$642 |
| Prius | 2 | 0% | +$1,372 |
| Land Cruiser | 1 | 0% | +$2,494 |
| Highlander Hybrid | 1 | 0% | +$2,494 |
| GR86 | 1 | 0% | +$599 |
2026 Tundra
Tundra Platinum 4WD
-$2,850Good Deal
Wind Chill Pearl
MSRP
$76,827
Advertised
$73,977
Norman, OK
2026 Tacoma
Tacoma TRD Off-Road 4WD
-$1,657Good Deal
Bronze Oxide
MSRP
$48,757
Advertised
$47,100
Norman, OK
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Corolla CrossCorolla Cross LE FWD | $31,189 | +$873 | 8 | Sep 13, 2026 |
| 2027 CorollaCorolla LE FWD | $25,916 | +$674 | 8 | Sep 13, 2026 |
| 2026 Grand Highlander HybridGrand Highlander Hybrid Limited AWD | $66,061 | +$3,093 | 23 | Sep 13, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $43,630 | +$2,494 | 8 | Sep 13, 2026 |
| 2026 TundraTundra Limited RWD | $57,361 | -$2,397 | 23 | Sep 13, 2026 |
| 2026 TacomaTacoma Limited 4WD | $53,505 | -$1,974 | 22 | Sep 13, 2026 |
| 2026 4Runner4Runner TRD Sport Premium PT4WD | $59,453 | -$1,401 | 23 | Sep 13, 2026 |
| 2027 CorollaCorolla LE FWD | $25,916 | +$674 | 6 | Sep 12, 2026 |
| 2027 CorollaCorolla LE FWD | $25,916 | +$674 | 6 | Sep 12, 2026 |
| 2027 CorollaCorolla LE FWD | $25,916 | +$674 | 6 | Sep 12, 2026 |