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Pricing posture
Prices above MSRP on some inventory
88% of this dealer's priced Toyota inventory is listed above MSRP — 109 of 124 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
124
Avg Markup
+$760
At/Below MSRP
15
Models
16
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tundra | 28 | 50% | -$990 |
| RAV4 | 23 | 0% | +$1,299 |
| Tacoma | 18 | 6% | +$1,146 |
| Sienna | 13 | 0% | +$1,299 |
| Sequoia | 8 | 0% | +$1,299 |
| Camry | 6 | 0% | +$1,299 |
| Grand Highlander Hybrid | 6 | 0% | +$1,299 |
| Grand Highlander | 4 | 0% | +$1,299 |
| Highlander Hybrid | 4 | 0% | +$1,299 |
| Corolla Cross | 4 | 0% | +$1,299 |
| Tacoma Hybrid | 4 | 0% | +$1,299 |
| GR Corolla | 2 | 0% | +$1,299 |
| Highlander | 1 | 0% | +$1,299 |
| 4Runner Hybrid | 1 | 0% | +$1,299 |
| GR86 | 1 | 0% | +$1,299 |
| 4Runner | 1 | 0% | +$1,299 |
2026 Tacoma
Tacoma TRD Off-Road 4WD
+$1,299Above Avg
Supersonic Red
MSRP
$47,478
Advertised
$48,777
Lima, OH
2026 Tacoma
Tacoma TRD Off-Road 4WD
+$1,299Above Avg
Supersonic Red
MSRP
$48,158
Advertised
$49,457
Lima, OH
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 RAV4RAV4 SE AWD | $41,558 | +$1,299 | 11 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $40,338 | +$1,299 | 11 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $37,382 | +$1,299 | 18 | Oct 21, 2026 |
| 2026 CamryCamry SE FWD | $36,362 | +$1,299 | 47 | Oct 21, 2026 |
| 2026 Tacoma HybridTacoma TRD Off-Road 4WD | $54,303 | -$2,319 | 77 | Oct 21, 2026 |
| 2026 TundraTundra Platinum 4WD | $74,971 | +$1,299 | 45 | Oct 19, 2026 |
| 2026 TundraTundra Limited 4WD | $64,679 | -$3,115 | 31 | Oct 19, 2026 |
| 2026 TundraTundra 1794 Edition 4WD | $79,363 | +$1,299 | 45 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Sport 4WD | $49,508 | +$1,299 | 55 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Sport 4WD | $47,223 | +$1,299 | 44 | Oct 19, 2026 |