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Pricing posture
Does not price above MSRP
0% of this dealer's priced Toyota inventory is listed above MSRP — 1 of 311 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
311
Avg Markup
-$464
At/Below MSRP
310
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tundra | 61 | 100% | -$1,644 |
| Tacoma | 41 | 100% | -$393 |
| Camry | 35 | 100% | -$46 |
| RAV4 | 26 | 100% | $0 |
| Corolla Cross | 24 | 100% | $0 |
| Corolla | 20 | 100% | $0 |
| 4Runner | 19 | 100% | $0 |
| Sequoia | 19 | 100% | -$1,388 |
| GR86 | 9 | 100% | $0 |
| GR Corolla | 8 | 100% | $0 |
| 4Runner Hybrid | 8 | 100% | $0 |
| Grand Highlander Hybrid | 7 | 100% | $0 |
| Land Cruiser | 7 | 100% | $0 |
| Sienna | 7 | 86% | +$4 |
| Tacoma Hybrid | 7 | 100% | $0 |
| Grand Highlander | 6 | 100% | $0 |
| Highlander | 3 | 100% | $0 |
| Highlander Hybrid | 2 | 100% | $0 |
| Prius | 2 | 100% | $0 |
2026 Tundra
Tundra 1794 Edition 4WD
-$4,747Good Deal
Lunar Rock
MSRP
$73,865
Advertised
$69,118
Columbus, OH
2026 Tacoma
Tacoma Limited 4WD
-$3,266Good Deal
Underground
MSRP
$55,414
Advertised
$52,148
Columbus, OH
Hold
2026 Tacoma
Tacoma TRD Off-Road 4WD
$0Good Deal
Underground
MSRP
$46,024
Advertised
$46,024
Columbus, OH
Hold
2026 Tacoma
Tacoma TRD Off-Road 4WD
$0Good Deal
Underground
MSRP
$46,024
Advertised
$46,024
Columbus, OH
Hold
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 CorollaCorolla Hybrid LE FWD | $26,964 | $0 | 74 | Oct 21, 2026 |
| 2027 CorollaCorolla SE FWD | $28,334 | $0 | 32 | Oct 21, 2026 |
| 2026 CorollaCorolla XSE FWD | $30,693 | $0 | 42 | Oct 21, 2026 |
| 2026 Grand Highlander HybridGrand Highlander Hybrid Limited AWD | $59,341 | $0 | 14 | Oct 21, 2026 |
| 2026 Grand Highlander HybridGrand Highlander Hybrid XLE AWD | $51,468 | $0 | 13 | Oct 21, 2026 |
| 2026 Grand Highlander HybridGrand Highlander Hybrid XLE AWD | $51,116 | $0 | 14 | Oct 21, 2026 |
| 2026 Grand Highlander HybridGrand Highlander Hybrid MAX Platinum AWD | $63,758 | $0 | 23 | Oct 21, 2026 |
| 2026 Grand HighlanderGrand Highlander XLE AWD | $49,193 | $0 | 19 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $39,523 | $0 | 12 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $39,809 | $0 | 13 | Oct 21, 2026 |