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Pricing posture
Does not price above MSRP
0% of this dealer's priced Toyota inventory is listed above MSRP — 0 of 380 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
380
Avg Markup
-$786
At/Below MSRP
380
Models
18
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 69 | 100% | -$11 |
| Tacoma | 65 | 100% | -$754 |
| Tundra | 51 | 100% | -$3,034 |
| Camry | 47 | 100% | -$786 |
| Corolla | 42 | 100% | -$257 |
| Corolla Cross | 17 | 100% | -$47 |
| Sienna | 17 | 100% | $0 |
| Grand Highlander | 16 | 100% | -$171 |
| Grand Highlander Hybrid | 13 | 100% | $0 |
| Tacoma Hybrid | 12 | 100% | -$2,295 |
| Sequoia | 8 | 100% | -$1,250 |
| 4Runner | 7 | 100% | -$309 |
| Highlander | 5 | 100% | -$672 |
| 4Runner Hybrid | 4 | 100% | $0 |
| Prius | 3 | 100% | $0 |
| Highlander Hybrid | 2 | 100% | $0 |
| Land Cruiser | 1 | 100% | $0 |
| GR Corolla | 1 | 100% | $0 |
2026 Tundra
Tundra 1794 Edition 4WD
-$6,310Great Deal
Lunar Rock
MSRP
$76,606
Advertised
$70,296
Raleigh, NC
2026 Tacoma
Tacoma TRD Off-Road 4WD
-$3,040Good Deal
Underground
MSRP
$54,353
Advertised
$51,313
Raleigh, NC
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 GR CorollaGR Corolla MT AWD | $43,320 | $0 | 18 | Oct 22, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $67,784 | $0 | 18 | Oct 22, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $67,873 | $0 | 18 | Oct 22, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $67,873 | $0 | 18 | Oct 22, 2026 |
| 2026 SequoiaSequoia 1794 Edition 4WD | $89,670 | $0 | 17 | Oct 22, 2026 |
| 2026 SiennaSienna XSE AWD | $56,389 | $0 | 18 | Oct 22, 2026 |
| 2026 SiennaSienna Limited FWD | $55,103 | $0 | 17 | Oct 22, 2026 |
| 2026 SiennaSienna XLE FWD | $50,084 | $0 | 18 | Oct 22, 2026 |
| 2026 SiennaSienna XLE FWD | $49,935 | $0 | 18 | Oct 22, 2026 |
| 2026 SiennaSienna XLE FWD | $52,230 | $0 | 18 | Oct 22, 2026 |