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Mark Jacobson Toyota

Durham, NC

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Pricing posture

Prices above MSRP on nearly everything

98% of this dealer's priced Toyota inventory is listed above MSRP — 387 of 395 vehicles.

Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.

Vehicles

395

Avg Markup

+$1,380

At/Below MSRP

8

Models

18

Pricing by Model

ModelCountAt/Below MSRPAvg Markup
RAV4980%+$1,397
Camry570%+$1,397
Corolla540%+$1,397
Tacoma3719%+$1,236
Tundra290%+$1,397
Grand Highlander Hybrid290%+$1,397
Corolla Cross260%+$1,316
Sienna210%+$1,397
Grand Highlander150%+$1,397
4Runner1010%+$1,185
Prius40%+$1,397
Tacoma Hybrid40%+$1,397
Highlander Hybrid30%+$1,397
Sequoia30%+$1,397
GR Corolla20%+$1,397
4Runner Hybrid10%+$1,397
GR8610%+$1,397
Land Cruiser10%+$4,815

Recently Sold

VehicleSelling PriceMarkupDays ListedSold Date
2027 CorollaCorolla LE FWD$27,762+$1,39726Oct 21, 2026
2027 CorollaCorolla LE FWD$26,606+$1,39733Oct 21, 2026
2027 CorollaCorolla LE FWD$27,762+$1,39717Oct 21, 2026
2027 CorollaCorolla SE FWD$30,380+$1,39726Oct 21, 2026
2026 RAV4RAV4 XSE AWD$48,628+$1,39733Oct 21, 2026
2026 RAV4RAV4 Limited AWD$48,665+$1,39733Oct 21, 2026
2026 RAV4RAV4 XLE Premium AWD$43,838+$1,39718Oct 21, 2026
2026 RAV4RAV4 XLE Premium FWD$42,083+$1,39713Oct 21, 2026
2026 RAV4RAV4 LE FWD$36,716+$1,39718Oct 21, 2026
2026 RAV4RAV4 LE FWD$36,716+$1,39718Oct 21, 2026