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Pricing posture
Does not price above MSRP
1% of this dealer's priced Toyota inventory is listed above MSRP — 3 of 335 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
335
Avg Markup
-$670
At/Below MSRP
332
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Corolla | 54 | 100% | -$333 |
| Camry | 46 | 100% | -$748 |
| Tacoma | 45 | 100% | -$1,375 |
| RAV4 | 40 | 100% | -$8 |
| Tundra | 40 | 100% | -$1,762 |
| Sienna | 28 | 100% | -$107 |
| Tacoma Hybrid | 19 | 100% | -$1,591 |
| Corolla Cross | 17 | 100% | $0 |
| 4Runner | 11 | 100% | -$273 |
| Grand Highlander | 6 | 100% | $0 |
| Sequoia | 6 | 100% | $0 |
| 4Runner Hybrid | 5 | 100% | -$600 |
| Highlander Hybrid | 5 | 100% | $0 |
| Grand Highlander Hybrid | 4 | 25% | +$638 |
| Highlander | 4 | 100% | -$250 |
| Prius | 2 | 100% | $0 |
| GR Corolla | 1 | 100% | -$1,679 |
| Land Cruiser | 1 | 100% | $0 |
| GR86 | 1 | 100% | $0 |
2026 Tundra
Tundra Limited 4WD
-$3,571Good Deal
Lunar Rock
MSRP
$62,153
Advertised
$58,582
Winston-Salem, NC
2026 Tacoma
Tacoma TRD Off-Road 4WD
-$2,529Good Deal
Black
MSRP
$51,627
Advertised
$49,098
Winston-Salem, NC
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 PriusPrius Limited FWD | $39,373 | $0 | 11 | Oct 22, 2026 |
| 2026 GR CorollaGR Corolla Premium Plus MT AWD | $49,067 | $0 | 20 | Oct 22, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $77,975 | $0 | 20 | Oct 22, 2026 |
| 2026 SequoiaSequoia Platinum 4WD | $87,427 | $0 | 20 | Oct 22, 2026 |
| 2026 SequoiaSequoia Capstone 4WD | $90,881 | $0 | 20 | Oct 22, 2026 |
| 2026 SiennaSienna LE FWD | $43,215 | $0 | 6 | Oct 22, 2026 |
| 2026 SiennaSienna XLE FWD | $49,082 | $0 | 20 | Oct 22, 2026 |
| 2026 SiennaSienna XLE FWD | $51,852 | $0 | 20 | Oct 22, 2026 |
| 2026 SiennaSienna XSE AWD | $53,418 | $0 | 7 | Oct 22, 2026 |
| 2026 SiennaSienna XLE AWD | $51,632 | $0 | 20 | Oct 22, 2026 |