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Pricing posture
Does not price above MSRP
7% of this dealer's priced Toyota inventory is listed above MSRP — 18 of 267 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
267
Avg Markup
-$725
At/Below MSRP
249
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 53 | 77% | +$143 |
| Tacoma | 37 | 97% | -$1,114 |
| Corolla | 30 | 100% | -$481 |
| Sienna | 28 | 100% | $0 |
| Tundra | 27 | 100% | -$4,268 |
| Camry | 19 | 100% | -$917 |
| Corolla Cross | 16 | 88% | +$100 |
| 4Runner | 12 | 100% | $0 |
| Grand Highlander | 11 | 82% | -$264 |
| Grand Highlander Hybrid | 10 | 90% | +$160 |
| Land Cruiser | 5 | 100% | $0 |
| 4Runner Hybrid | 4 | 100% | $0 |
| Tacoma Hybrid | 4 | 100% | -$892 |
| Sequoia | 3 | 100% | -$2,315 |
| Highlander Hybrid | 2 | 100% | $0 |
| Highlander | 2 | 100% | $0 |
| GR86 | 2 | 100% | -$1,298 |
| GR Corolla | 1 | 100% | $0 |
| Prius | 1 | 100% | $0 |
2026 Tundra
Tundra 1794 Edition 4WD
-$4,696Good Deal
Lunar Rock
MSRP
$73,877
Advertised
$69,181
Lockport, NY
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 RAV4RAV4 Limited AWD | $47,377 | $0 | 21 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,852 | $0 | 19 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $41,173 | $0 | 46 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $39,969 | $0 | 20 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $39,919 | $0 | 18 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $36,123 | $0 | 20 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $35,758 | $0 | 12 | Oct 21, 2026 |
| 2026 CamryCamry SE FWD | $35,845 | $0 | 45 | Oct 21, 2026 |
| 2026 CamryCamry SE FWD | $35,539 | $0 | 45 | Oct 21, 2026 |
| 2026 CamryCamry SE FWD | $36,077 | $0 | 45 | Oct 21, 2026 |