Pricing posture
Prices above MSRP on nearly everything
91% of this dealer's priced Toyota inventory is listed above MSRP — 230 of 252 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
252
Avg Markup
+$227
At/Below MSRP
22
Models
18
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 75 | 0% | +$175 |
| Camry | 32 | 44% | +$257 |
| Sienna | 28 | 0% | +$175 |
| Corolla | 27 | 15% | +$419 |
| Corolla Cross | 25 | 0% | +$469 |
| Tacoma | 14 | 7% | -$57 |
| Grand Highlander | 9 | 0% | +$577 |
| Grand Highlander Hybrid | 9 | 0% | +$214 |
| Tundra | 8 | 0% | +$175 |
| Sequoia | 4 | 50% | -$325 |
| GR Corolla | 4 | 25% | -$342 |
| Land Cruiser | 4 | 0% | +$175 |
| Highlander Hybrid | 3 | 0% | +$175 |
| 4Runner | 3 | 0% | +$175 |
| Prius | 2 | 0% | +$175 |
| Highlander | 2 | 0% | +$175 |
| 4Runner Hybrid | 2 | 0% | +$175 |
| Tacoma Hybrid | 1 | 0% | +$175 |
2026 RAV4
RAV4 XLE Premium AWD
Midnight Black Metallic
MSRP
$40,194
Advertised
$40,369
2026 RAV4
RAV4 XLE Premium AWD
Midnight Black Metallic
MSRP
$43,114
Advertised
$43,289
2026 RAV4
RAV4 XLE Premium AWD
Midnight Black Metallic
MSRP
$40,359
Advertised
$40,534
2026 RAV4
RAV4 XLE Premium AWD
Midnight Black Metallic
MSRP
$40,029
Advertised
$40,204
2026 RAV4
RAV4 XLE Premium AWD
Midnight Black Metallic
MSRP
$39,939
Advertised
$40,114
2026 RAV4
RAV4 XLE Premium AWD
Midnight Black Metallic
MSRP
$43,114
Advertised
$43,289
2026 RAV4
RAV4 XLE Premium AWD
Midnight Black Metallic
MSRP
$39,853
Advertised
$40,028
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 PriusPrius XLE AWD | $37,078 | +$175 | 17 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,414 | +$175 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $45,909 | +$175 | 22 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $43,344 | +$175 | 22 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,869 | +$175 | 21 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,144 | +$175 | 14 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,025 | +$175 | 18 | Oct 21, 2026 |
| 2026 CamryCamry SE AWD | $38,527 | +$175 | 47 | Oct 21, 2026 |
| 2026 SequoiaSequoia TRD Pro 4WD | $86,330 | +$175 | 43 | Oct 19, 2026 |
| 2026 TundraTundra TRD Pro 4WD | $77,411 | +$175 | 43 | Oct 19, 2026 |