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Pricing posture
Prices above MSRP on some inventory
88% of this dealer's priced Toyota inventory is listed above MSRP — 300 of 339 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
339
Avg Markup
-$138
At/Below MSRP
39
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 63 | 0% | +$175 |
| Camry | 42 | 0% | +$175 |
| Corolla | 41 | 0% | +$175 |
| Tacoma | 40 | 65% | -$1,291 |
| Sienna | 34 | 0% | +$175 |
| Tundra | 30 | 33% | -$1,134 |
| Corolla Cross | 18 | 0% | +$175 |
| Grand Highlander | 14 | 0% | +$175 |
| Grand Highlander Hybrid | 13 | 0% | +$175 |
| 4Runner | 11 | 0% | +$175 |
| Highlander Hybrid | 11 | 0% | +$175 |
| Prius | 4 | 25% | -$270 |
| Highlander | 3 | 0% | +$175 |
| Land Cruiser | 3 | 0% | +$175 |
| Tacoma Hybrid | 3 | 67% | -$1,986 |
| 4Runner Hybrid | 3 | 0% | +$175 |
| GR86 | 2 | 0% | +$175 |
| Sequoia | 2 | 0% | +$175 |
| GR Corolla | 2 | 0% | +$175 |
2026 Tacoma
Tacoma TRD Sport 4WD
-$2,523Good Deal
Ice Cap
MSRP
$51,119
Advertised
$48,596
East Rochester, NY
2026 Tacoma
Tacoma TRD Sport 4WD
-$2,110Good Deal
Ice Cap
MSRP
$48,193
Advertised
$46,083
East Rochester, NY
2026 Tacoma
Tacoma TRD Sport 4WD
-$1,878Good Deal
Ice Cap
MSRP
$46,144
Advertised
$44,266
East Rochester, NY
2026 Tacoma
Tacoma TRD Sport 4WD
-$1,878Good Deal
Ice Cap
MSRP
$46,144
Advertised
$44,266
East Rochester, NY
2026 RAV4
RAV4 XLE Premium AWD
+$175Fair
Wind Chill Pearl
MSRP
$40,284
Advertised
$40,459
East Rochester, NY
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 RAV4RAV4 Limited AWD | $46,394 | +$175 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,169 | +$175 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $47,404 | +$175 | 14 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $45,604 | +$175 | 20 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $39,674 | +$175 | 18 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $39,609 | +$175 | 13 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $45,494 | +$175 | 18 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,164 | +$175 | 21 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,084 | +$175 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,374 | +$175 | 21 | Oct 21, 2026 |