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Pricing posture
Does not price above MSRP
1% of this dealer's priced Toyota inventory is listed above MSRP — 1 of 196 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
196
Avg Markup
-$99
At/Below MSRP
195
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 41 | 100% | $0 |
| RAV4 | 37 | 100% | $0 |
| Tundra | 30 | 100% | -$667 |
| Corolla Cross | 12 | 100% | $0 |
| Camry | 11 | 100% | $0 |
| Sienna | 9 | 100% | $0 |
| Corolla | 9 | 100% | $0 |
| Grand Highlander | 8 | 100% | $0 |
| 4Runner | 7 | 100% | $0 |
| Highlander Hybrid | 7 | 100% | $0 |
| Sequoia | 5 | 100% | $0 |
| Grand Highlander Hybrid | 5 | 100% | $0 |
| Tacoma Hybrid | 4 | 100% | $0 |
| Highlander | 3 | 100% | $0 |
| GR Corolla | 2 | 100% | $0 |
| Land Cruiser | 2 | 50% | +$285 |
| 4Runner Hybrid | 2 | 100% | $0 |
| Prius | 1 | 100% | $0 |
| GR86 | 1 | 100% | $0 |
2026 RAV4
RAV4 Woodland AWD
$0Good Deal
Urban Rock
MSRP
$43,324
Advertised
$43,324
Watertown, NY
Pre-SoldHold
2026 RAV4
RAV4 Woodland AWD
$0Good Deal
Urban Rock
MSRP
$43,324
Advertised
$43,324
Watertown, NY
Pre-SoldHold
2026 RAV4
RAV4 Limited AWD
$0Good Deal
Storm Cloud
MSRP
$46,583
Advertised
$46,583
Watertown, NY
Pre-SoldHold
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 RAV4RAV4 SE AWD | $39,623 | $0 | 47 | Oct 21, 2026 |
| 2026 TundraTundra SR5 4WD | $59,035 | $0 | 45 | Oct 19, 2026 |
| 2026 TundraTundra Limited 4WD | $68,740 | $0 | 45 | Oct 19, 2026 |
| 2026 TundraTundra SR5 4WD | $57,806 | $0 | 45 | Oct 19, 2026 |
| 2026 TundraTundra Platinum 4WD | $70,114 | -$2,000 | 45 | Oct 19, 2026 |
| 2026 TundraTundra Limited 4WD | $69,059 | $0 | 54 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Sport 4WD | $47,454 | $0 | 45 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $47,329 | $0 | 45 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Sport 4WD | $63,426 | $0 | 40 | Oct 19, 2026 |
| 2026 TacomaTacoma SR5 4WD | $45,018 | $0 | 41 | Oct 19, 2026 |