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Pricing posture
Prices above MSRP on some inventory
43% of this dealer's priced Toyota inventory is listed above MSRP — 89 of 209 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
209
Avg Markup
-$418
At/Below MSRP
120
Models
18
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 43 | 67% | -$874 |
| Camry | 30 | 100% | -$670 |
| RAV4 | 28 | 4% | +$470 |
| Tundra | 18 | 72% | -$1,533 |
| Corolla | 15 | 27% | +$297 |
| 4Runner | 12 | 100% | -$336 |
| Grand Highlander Hybrid | 11 | 0% | +$380 |
| Sienna | 10 | 40% | +$118 |
| Corolla Cross | 9 | 100% | -$592 |
| Tacoma Hybrid | 8 | 50% | -$525 |
| 4Runner Hybrid | 7 | 57% | -$29 |
| Sequoia | 7 | 86% | -$1,763 |
| Prius | 3 | 33% | +$133 |
| Land Cruiser | 2 | 0% | +$380 |
| Grand Highlander | 2 | 0% | +$380 |
| Highlander | 2 | 100% | -$620 |
| Highlander Hybrid | 1 | 0% | +$380 |
| GR86 | 1 | 100% | -$120 |
2026 Tacoma
Tacoma TRD Sport 4WD
-$1,620Good Deal
Heritage Blue
MSRP
$55,473
Advertised
$53,853
Santa Fe, NM
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 SiennaSienna XLE FWD | $52,239 | +$759 | 24 | Sep 13, 2026 |
| 2027 CorollaCorolla LE FWD | $26,444 | +$380 | 37 | Sep 13, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $43,868 | +$380 | 49 | Sep 13, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,858 | +$380 | 37 | Sep 13, 2026 |
| 2026 RAV4RAV4 SE AWD | $41,374 | +$380 | 39 | Sep 13, 2026 |
| 2026 CamryCamry SE FWD | $36,358 | -$870 | 44 | Sep 13, 2026 |
| 2026 Corolla CrossCorolla Cross XLE AWD | $35,309 | -$620 | 36 | Sep 12, 2026 |
| 2026 Corolla CrossCorolla Cross LE FWD | $29,609 | -$620 | 45 | Sep 12, 2026 |
| 2027 CorollaCorolla LE FWD | $26,127 | +$380 | 36 | Sep 12, 2026 |
| 2026 Grand HighlanderGrand Highlander XLE AWD | $50,188 | +$380 | 36 | Sep 12, 2026 |