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Roswell Toyota

Roswell, NM

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Pricing posture

Prices above MSRP on some inventory

38% of this dealer's priced Toyota inventory is listed above MSRP — 59 of 156 vehicles.

Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.

Vehicles

156

Avg Markup

-$287

At/Below MSRP

97

Models

24

Pricing by Model

ModelCountAt/Below MSRPAvg Markup
Tundra3272%-$1,109
RAV4190%+$1,319
Tacoma1995%-$327
Camry1694%-$689
Corolla10100%-$337
Tundra i-FORCE MAX978%-$1,945
4Runner7100%-$1,663
Corolla Cross743%+$264
Sienna714%+$1,067
Grand Highlander633%+$743
Sequoia540%-$291
Grand Highlander Hybrid333%+$646
RAV4 Plug-in Hybrid20%+$1,319
Tacoma Hybrid20%+$1,319
Land Cruiser20%+$500
4Runner Hybrid250%-$326
GR861100%$0
Crown Signia1100%-$1,671
GR Corolla10%+$1,319
Highlander1100%-$1,091
Highlander Hybrid1100%-$1,800
Prius1100%-$818
Corolla Hatchback1100%-$322
bZ1100%-$149

Recently Sold

VehicleSelling PriceMarkupDays ListedSold Date
2026 TundraTundra SR5 4WD$56,726-$1,34733Oct 28, 2026
2026 TacomaTacoma TRD Off-Road 4WD$46,349-$57033Oct 28, 2026
2026 TacomaTacoma SR 4WD$40,668+$1,31967Oct 28, 2026
2026 TacomaTacoma SR 4WD$39,008+$1,31968Oct 28, 2026
2026 Grand HighlanderGrand Highlander XLE AWD$50,567+$1,31932Oct 27, 2026
2026 CamryCamry XSE FWD$42,849-$50026Oct 27, 2026
2026 TundraTundra Limited 4WD$64,598+$1,31917Oct 26, 2026
2026 RAV4 Plug-in HybridRAV4 Plug-in Hybrid GR SPORT AWD$51,735+$5002Oct 25, 2026
2026 Grand HighlanderGrand Highlander Limited AWD$57,542+$1,31930Oct 25, 2026
2026 RAV4RAV4 XLE Premium AWD$44,213+$1,31930Oct 25, 2026