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Pricing posture
Prices above MSRP on some inventory
30% of this dealer's priced Toyota inventory is listed above MSRP — 40 of 132 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
132
Avg Markup
-$832
At/Below MSRP
92
Models
16
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tundra | 32 | 91% | -$2,051 |
| Camry | 17 | 100% | -$891 |
| Tacoma | 15 | 100% | -$1,118 |
| Corolla | 14 | 79% | -$615 |
| RAV4 | 12 | 0% | +$819 |
| Sequoia | 8 | 50% | -$958 |
| Sienna | 6 | 0% | +$819 |
| Highlander | 5 | 100% | -$2,311 |
| Grand Highlander | 5 | 20% | +$655 |
| Corolla Cross | 5 | 80% | -$154 |
| Grand Highlander Hybrid | 4 | 0% | +$819 |
| 4Runner | 3 | 100% | -$1,721 |
| Land Cruiser | 2 | 100% | $0 |
| Tacoma Hybrid | 2 | 0% | +$819 |
| Highlander Hybrid | 1 | 100% | -$2,204 |
| 4Runner Hybrid | 1 | 0% | +$819 |
2026 Tundra
Tundra Limited 4WD
-$2,111Good Deal
Wind Chill Pearl
MSRP
$63,773
Advertised
$61,662
Roswell, NM
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Grand Highlander HybridGrand Highlander Hybrid XLE AWD | $53,097 | +$819 | 25 | Sep 13, 2026 |
| 2026 Grand HighlanderGrand Highlander Platinum AWD | $61,370 | +$819 | 37 | Sep 13, 2026 |
| 2026 CamryCamry Nightshade FWD | $34,857 | -$1,072 | 45 | Sep 13, 2026 |
| 2026 CamryCamry XSE FWD | $37,089 | -$1,000 | 39 | Sep 13, 2026 |
| 2026 TundraTundra Limited 4WD | $66,669 | -$3,525 | 39 | Sep 13, 2026 |
| 2026 TundraTundra Platinum 4WD | $68,709 | -$2,805 | 39 | Sep 13, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $45,423 | -$1,021 | 37 | Sep 13, 2026 |
| 2026 4Runner4Runner SR5 PT4WD | $47,817 | +$819 | 42 | Sep 13, 2026 |
| 2027 CorollaCorolla LE FWD | $24,273 | -$761 | 1 | Sep 12, 2026 |
| 2026 SiennaSienna XLE FWD | $50,999 | +$819 | 36 | Sep 11, 2026 |