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Pricing posture
Prices above MSRP on some inventory
81% of this dealer's priced Toyota inventory is listed above MSRP — 278 of 343 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
343
Avg Markup
+$281
At/Below MSRP
65
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 62 | 0% | +$812 |
| Tacoma | 53 | 68% | -$993 |
| Corolla | 49 | 10% | +$613 |
| Camry | 49 | 22% | +$198 |
| Corolla Cross | 31 | 0% | +$851 |
| Sienna | 25 | 0% | +$799 |
| Tundra | 23 | 26% | -$219 |
| Grand Highlander | 15 | 27% | -$323 |
| 4Runner | 7 | 0% | +$799 |
| Highlander Hybrid | 5 | 0% | +$959 |
| Grand Highlander Hybrid | 4 | 0% | +$999 |
| Tacoma Hybrid | 4 | 50% | -$505 |
| Sequoia | 3 | 0% | +$799 |
| GR Corolla | 3 | 0% | +$800 |
| 4Runner Hybrid | 2 | 0% | +$799 |
| Land Cruiser | 2 | 0% | +$799 |
| Prius | 2 | 50% | -$331 |
| GR86 | 2 | 0% | +$594 |
| Highlander | 2 | 0% | +$799 |
2026 Tacoma
Tacoma TRD Sport 4WD
-$1,893Good Deal
Underground
MSRP
$54,068
Advertised
$52,175
Toms River, NJ
2026 Tacoma
Tacoma TRD Sport 4WD
-$1,866Good Deal
Underground
MSRP
$53,139
Advertised
$51,273
Toms River, NJ
2026 Tacoma
Tacoma TRD Sport 4WD
-$1,748Good Deal
Underground
MSRP
$48,648
Advertised
$46,900
Toms River, NJ
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 RAV4RAV4 XSE AWD | $46,477 | +$799 | 42 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,257 | +$799 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $37,207 | +$799 | 18 | Oct 21, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $44,383 | +$799 | 18 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $45,582 | +$799 | 18 | Oct 21, 2026 |
| 2026 SequoiaSequoia TRD Pro 4WD | $86,533 | +$799 | 44 | Oct 19, 2026 |
| 2026 TundraTundra 1794 Edition 4WD | $73,973 | +$1,299 | 79 | Oct 19, 2026 |
| 2026 TundraTundra Limited 4WD | $65,061 | +$1,299 | 79 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Sport 4WD | $46,512 | -$1,681 | 24 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Sport 4WD | $52,425 | -$1,643 | 45 | Oct 19, 2026 |