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Pricing posture
Does not price above MSRP
0% of this dealer's priced Toyota inventory is listed above MSRP — 0 of 326 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
326
Avg Markup
-$948
At/Below MSRP
326
Models
27
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 84 | 100% | -$1,258 |
| RAV4 | 46 | 100% | -$33 |
| Tundra | 37 | 100% | -$2,516 |
| Corolla | 23 | 100% | -$525 |
| 4Runner | 17 | 100% | -$252 |
| Corolla Cross | 16 | 100% | -$215 |
| Sienna | 16 | 100% | -$450 |
| Camry | 13 | 100% | -$403 |
| Grand Highlander Hybrid | 11 | 100% | -$434 |
| Crown Signia | 7 | 100% | -$2,934 |
| Grand Highlander | 7 | 100% | $0 |
| RAV4 Plug-in Hybrid | 5 | 100% | $0 |
| bZ | 5 | 100% | -$983 |
| C-HR | 5 | 100% | -$915 |
| Tacoma Hybrid | 4 | 100% | -$1,823 |
| Highlander Hybrid | 4 | 100% | $0 |
| 4Runner Hybrid | 4 | 100% | -$536 |
| Sequoia | 4 | 100% | -$3,313 |
| Tundra i-FORCE MAX | 3 | 100% | -$2,507 |
| bZ Woodland | 3 | 100% | -$1,727 |
| Highlander | 2 | 100% | -$1,500 |
| Prius | 2 | 100% | $0 |
| Land Cruiser | 2 | 100% | $0 |
| Prius Plug-in Hybrid | 2 | 100% | -$670 |
| Corolla Hatchback | 2 | 100% | -$975 |
| GR86 | 1 | 100% | $0 |
| GR Corolla | 1 | 100% | $0 |
2026 Tundra
Tundra Platinum 4WD
-$5,365Great Deal
Supersonic Red
MSRP
$71,514
Advertised
$66,149
Laconia, NH
2026 Tundra
Tundra 1794 Edition 4WD
-$5,127Great Deal
Lunar Rock
MSRP
$69,575
Advertised
$64,448
Laconia, NH
2026 Tacoma
Tacoma TRD Off-Road 4WD
-$3,852Good Deal
Ice Cap
MSRP
$56,178
Advertised
$52,326
Laconia, NH
Hold
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 TundraTundra Limited 4WD | $59,157 | -$4,957 | 47 | Oct 28, 2026 |
| 2026 TacomaTacoma SR5 4WD | $40,511 | -$2,503 | 30 | Oct 28, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $44,590 | -$2,938 | 39 | Oct 28, 2026 |
| 2027 Prius Plug-in HybridPrius Plug-in Hybrid XSE Premium FWD | $45,174 | $0 | 3 | Oct 27, 2026 |
| 2026 Crown SigniaToyota Crown Signia Limited AWD | $54,613 | $0 | 3 | Oct 27, 2026 |
| 2026 SiennaSienna Woodland Edition AWD | $54,793 | $0 | 32 | Oct 27, 2026 |
| 2026 Corolla CrossCorolla Cross LE AWD | $31,489 | $0 | 32 | Oct 27, 2026 |
| 2027 CorollaCorolla LE FWD | $24,038 | -$1,526 | 24 | Oct 27, 2026 |
| 2026 Grand Highlander HybridGrand Highlander Hybrid Limited AWD | $59,616 | $0 | 32 | Oct 27, 2026 |
| 2026 Grand Highlander HybridGrand Highlander Hybrid Limited AWD | $58,608 | $0 | 32 | Oct 27, 2026 |