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Pricing posture
Prices above MSRP on some inventory
20% of this dealer's priced Toyota inventory is listed above MSRP — 10 of 50 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
50
Avg Markup
-$1,018
At/Below MSRP
40
Models
15
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tundra | 9 | 100% | -$3,749 |
| RAV4 | 8 | 50% | +$641 |
| Tacoma | 6 | 100% | -$2,499 |
| Grand Highlander Hybrid | 4 | 100% | $0 |
| Sienna | 4 | 75% | -$210 |
| Camry | 4 | 50% | +$267 |
| Highlander | 3 | 67% | +$55 |
| 4Runner Hybrid | 3 | 100% | -$959 |
| Corolla | 2 | 100% | $0 |
| Sequoia | 2 | 50% | +$310 |
| Land Cruiser | 1 | 100% | -$1,904 |
| Grand Highlander | 1 | 100% | $0 |
| 4Runner | 1 | 100% | $0 |
| Prius | 1 | 0% | +$168 |
| Tacoma Hybrid | 1 | 100% | -$3,706 |
2026 Highlander
Highlander Platinum AWD
$0Good Deal
Heavy Metal
MSRP
$56,383
Advertised
$56,383
Columbus, NE
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 SiennaSienna Platinum AWD | $63,500 | +$660 | 33 | Sep 13, 2026 |
| 2026 CorollaCorolla LE FWD | $24,729 | $0 | 32 | Sep 13, 2026 |
| 2026 CamryCamry XLE AWD | $42,021 | -$1,418 | 25 | Sep 13, 2026 |
| 2026 Grand Highlander HybridGrand Highlander Hybrid Nightshade AWD | $59,893 | $0 | 32 | Sep 12, 2026 |
| 2026 Grand Highlander HybridGrand Highlander Hybrid XLE FWD | $48,763 | $0 | 55 | Sep 11, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $49,357 | -$3,407 | 31 | Sep 11, 2026 |
| 2026 4Runner4Runner TRD Off-Road Premium PT4WD | $57,849 | -$2,699 | 105 | Sep 11, 2026 |
| 2026 CorollaCorolla LE FWD | $24,729 | $0 | 53 | Sep 10, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $44,535 | +$1,965 | 44 | Sep 10, 2026 |
| 2026 HighlanderHighlander Platinum AWD | $57,307 | +$165 | 50 | Sep 6, 2026 |