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Pricing posture
Does not price above MSRP
1% of this dealer's priced Toyota inventory is listed above MSRP — 2 of 327 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
327
Avg Markup
-$1,508
At/Below MSRP
325
Models
18
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tundra | 48 | 100% | -$3,811 |
| RAV4 | 47 | 100% | $0 |
| Camry | 47 | 96% | -$1,066 |
| Tacoma | 45 | 100% | -$3,046 |
| Sienna | 33 | 100% | $0 |
| Corolla | 26 | 100% | -$654 |
| 4Runner | 14 | 100% | -$3,000 |
| Grand Highlander Hybrid | 14 | 100% | $0 |
| Grand Highlander | 10 | 100% | $0 |
| Tacoma Hybrid | 10 | 100% | -$3,415 |
| Corolla Cross | 8 | 100% | -$1,000 |
| Land Cruiser | 5 | 100% | -$400 |
| Prius | 4 | 100% | $0 |
| Highlander Hybrid | 4 | 100% | $0 |
| Sequoia | 4 | 100% | -$1,625 |
| 4Runner Hybrid | 3 | 100% | -$2,000 |
| GR Corolla | 3 | 100% | -$1,333 |
| GR86 | 2 | 100% | -$1,633 |
2026 Sequoia
Sequoia Platinum 4WD
-$4,500Good Deal
Blueprint
MSRP
$86,438
Advertised
$81,938
Lincoln, NE
Hold
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 SiennaSienna Platinum AWD | $63,154 | $0 | 26 | Oct 21, 2026 |
| 2026 Grand HighlanderGrand Highlander Platinum AWD | $58,518 | $0 | 10 | Oct 21, 2026 |
| 2026 HighlanderHighlander Limited AWD | $55,107 | $0 | 32 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $44,979 | $0 | 42 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $40,279 | $0 | 42 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $45,863 | $0 | 32 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $45,378 | $0 | 42 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $39,984 | $0 | 42 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $39,630 | $0 | 33 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $39,679 | $0 | 40 | Oct 21, 2026 |