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Pricing posture
Does not price above MSRP
3% of this dealer's priced Toyota inventory is listed above MSRP — 7 of 262 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
262
Avg Markup
+$43
At/Below MSRP
255
Models
18
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 56 | 100% | $0 |
| Tundra | 43 | 100% | $0 |
| RAV4 | 35 | 100% | $0 |
| Camry | 32 | 94% | +$256 |
| Corolla | 23 | 78% | +$139 |
| Sienna | 13 | 100% | $0 |
| Corolla Cross | 11 | 100% | $0 |
| 4Runner | 9 | 100% | $0 |
| Tacoma Hybrid | 7 | 100% | $0 |
| Grand Highlander Hybrid | 7 | 100% | $0 |
| Sequoia | 5 | 100% | $0 |
| Land Cruiser | 5 | 100% | $0 |
| GR86 | 5 | 100% | $0 |
| Highlander Hybrid | 3 | 100% | $0 |
| Grand Highlander | 3 | 100% | $0 |
| 4Runner Hybrid | 2 | 100% | $0 |
| Prius | 2 | 100% | $0 |
| Highlander | 1 | 100% | $0 |
2026 RAV4
RAV4 Woodland AWD
$0Good Deal
Midnight Black Metallic
MSRP
$42,345
Advertised
$42,345
Columbia, MO
2026 RAV4
RAV4 Woodland AWD
$0Good Deal
Midnight Black Metallic
MSRP
$43,035
Advertised
$43,035
Columbia, MO
2026 RAV4
RAV4 Woodland AWD
$0Good Deal
Midnight Black Metallic
MSRP
$42,670
Advertised
$42,670
Columbia, MO
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 CorollaCorolla LE FWD | $26,748 | $0 | 13 | Oct 21, 2026 |
| 2027 CorollaCorolla Hybrid LE FWD | $27,295 | $0 | 13 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $46,888 | $0 | 33 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $39,264 | $0 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $43,369 | $0 | 33 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $35,234 | $0 | 43 | Oct 21, 2026 |
| 2026 CamryCamry SE AWD | $35,239 | $0 | 47 | Oct 21, 2026 |
| 2026 SequoiaSequoia Limited 4WD | $80,948 | $0 | 44 | Oct 19, 2026 |
| 2026 TundraTundra SR5 4WD | $58,504 | $0 | 31 | Oct 19, 2026 |
| 2026 TundraTundra TRD Pro 4WD | $76,925 | $0 | 45 | Oct 19, 2026 |