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Pricing posture
Prices above MSRP on some inventory
75% of this dealer's priced Toyota inventory is listed above MSRP — 91 of 121 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
121
Avg Markup
+$662
At/Below MSRP
30
Models
14
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tundra | 32 | 50% | -$377 |
| RAV4 | 19 | 11% | +$1,248 |
| Camry | 18 | 22% | +$934 |
| Grand Highlander | 11 | 0% | +$1,395 |
| Grand Highlander Hybrid | 8 | 13% | +$1,221 |
| Sequoia | 8 | 0% | +$1,395 |
| Tacoma | 7 | 43% | +$287 |
| Sienna | 7 | 0% | +$1,395 |
| 4Runner Hybrid | 3 | 33% | +$56 |
| Land Cruiser | 2 | 100% | $0 |
| Highlander | 2 | 0% | +$1,395 |
| Highlander Hybrid | 2 | 0% | +$1,395 |
| Tacoma Hybrid | 1 | 100% | -$3,602 |
| 4Runner | 1 | 0% | +$1,395 |
2026 Tacoma Hybrid
Tacoma TRD Pro 4WD
-$3,602Good Deal
Black
MSRP
$67,218
Advertised
$63,616
Jackson, MS
Hold
2026 4Runner Hybrid
4Runner Limited FT4WD
-$2,621Good Deal
Black
MSRP
$64,164
Advertised
$61,543
Jackson, MS
2026 RAV4
RAV4 XLE Premium FWD
+$1,395Above Avg
Ruby Flare Pearl
MSRP
$41,443
Advertised
$42,838
Jackson, MS
2026 RAV4
RAV4 XLE Premium FWD
+$1,395Above Avg
Ruby Flare Pearl
MSRP
$39,336
Advertised
$40,731
Jackson, MS
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Corolla CrossCorolla Cross XLE FWD | $34,217 | +$1,395 | 22 | Sep 13, 2026 |
| 2026 Grand Highlander HybridGrand Highlander Hybrid Limited AWD | $61,089 | +$1,395 | 23 | Sep 13, 2026 |
| 2026 Grand HighlanderGrand Highlander XLE FWD | $49,596 | +$1,395 | 37 | Sep 13, 2026 |
| 2026 HighlanderHighlander Limited AWD | $55,910 | +$1,395 | 15 | Sep 13, 2026 |
| 2026 HighlanderHighlander XLE AWD | $50,869 | +$1,395 | 18 | Sep 13, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $44,065 | +$1,395 | 18 | Sep 13, 2026 |
| 2026 CamryCamry Nightshade FWD | $35,988 | -$825 | 17 | Sep 13, 2026 |
| 2026 CamryCamry LE FWD | $33,373 | +$1,395 | 23 | Sep 13, 2026 |
| 2026 CamryCamry XLE FWD | $42,920 | +$1,395 | 32 | Sep 13, 2026 |
| 2026 TundraTundra SR5 RWD | $54,712 | +$1,395 | 23 | Sep 13, 2026 |