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Pricing posture
Prices above MSRP on nearly everything
99% of this dealer's priced Toyota inventory is listed above MSRP — 96 of 97 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
97
Avg Markup
+$336
At/Below MSRP
1
Models
17
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Camry | 16 | 0% | +$325 |
| Tundra | 15 | 0% | +$331 |
| Tacoma | 14 | 0% | +$314 |
| RAV4 | 8 | 0% | +$415 |
| Corolla Cross | 7 | 0% | +$314 |
| 4Runner | 6 | 0% | +$292 |
| Sienna | 6 | 0% | +$341 |
| Tacoma Hybrid | 6 | 0% | +$428 |
| Corolla | 5 | 0% | +$314 |
| Sequoia | 4 | 25% | +$238 |
| 4Runner Hybrid | 2 | 0% | +$314 |
| Grand Highlander Hybrid | 2 | 0% | +$314 |
| Highlander Hybrid | 2 | 0% | +$314 |
| GR Corolla | 1 | 0% | +$314 |
| Prius | 1 | 0% | +$314 |
| Grand Highlander | 1 | 0% | +$789 |
| Highlander | 1 | 0% | +$314 |
2026 Tacoma
Tacoma TRD Off-Road 4WD
+$314Fair
Heritage Blue
MSRP
$47,153
Advertised
$47,467
Grand Rapids, MI
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Tacoma HybridTacoma Trailhunter 4WD | $67,369 | +$314 | 24 | Oct 23, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $47,467 | +$314 | 24 | Oct 23, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $48,648 | +$314 | 24 | Oct 23, 2026 |
| 2027 GR86GR86 Premium AT RWD | $39,093 | +$314 | 52 | Oct 22, 2026 |
| 2026 SiennaSienna XSE AWD | $53,074 | +$314 | 7 | Oct 22, 2026 |
| 2026 SiennaSienna Platinum AWD | $63,169 | +$314 | 43 | Oct 22, 2026 |
| 2026 Corolla CrossCorolla Cross L AWD | $28,853 | +$314 | 27 | Oct 22, 2026 |
| 2026 Corolla CrossCorolla Cross XLE AWD | $35,978 | +$314 | 14 | Oct 22, 2026 |
| 2027 CorollaCorolla LE FWD | $25,243 | +$314 | 22 | Oct 22, 2026 |
| 2027 CorollaCorolla LE FWD | $25,718 | +$314 | 20 | Oct 22, 2026 |