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Pricing posture
Does not price above MSRP
1% of this dealer's priced Toyota inventory is listed above MSRP — 3 of 254 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
254
Avg Markup
-$344
At/Below MSRP
251
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 56 | 96% | +$7 |
| Tacoma | 34 | 100% | -$781 |
| Camry | 28 | 100% | -$59 |
| Grand Highlander Hybrid | 22 | 100% | $0 |
| Corolla | 21 | 100% | -$273 |
| Corolla Cross | 18 | 100% | -$55 |
| Sienna | 16 | 100% | $0 |
| Tundra | 15 | 100% | -$2,018 |
| 4Runner | 12 | 92% | -$274 |
| Tacoma Hybrid | 6 | 100% | -$590 |
| Prius | 5 | 100% | -$109 |
| Grand Highlander | 5 | 100% | $0 |
| 4Runner Hybrid | 3 | 100% | -$1,663 |
| Land Cruiser | 3 | 100% | $0 |
| Sequoia | 3 | 100% | -$3,290 |
| GR86 | 2 | 100% | -$225 |
| Highlander Hybrid | 2 | 100% | $0 |
| Highlander | 2 | 100% | $0 |
| GR Corolla | 1 | 100% | $0 |
2026 4Runner
4Runner SR5 PT4WD
-$1,546Good Deal
Ice Cap
MSRP
$47,813
Advertised
$46,267
Battle Creek, MI
Hold
2027 Corolla
Corolla SE FWD
-$834Good Deal
Wind Chill Pearl
MSRP
$28,164
Advertised
$27,330
Battle Creek, MI
2026 RAV4
RAV4 SE AWD
$0Good Deal
Meteor Shower
MSRP
$38,969
Advertised
$38,969
Battle Creek, MI
Pre-SoldHold
2026 RAV4
RAV4 LE AWD
$0Good Deal
Meteor Shower
MSRP
$35,323
Advertised
$35,323
Battle Creek, MI
Pre-SoldHold
2026 RAV4
RAV4 SE AWD
$0Good Deal
Meteor Shower
MSRP
$38,809
Advertised
$38,809
Battle Creek, MI
Pre-SoldHold
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Grand Highlander HybridGrand Highlander Hybrid MAX Platinum AWD | $63,356 | $0 | 20 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $39,898 | $0 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,464 | $0 | 23 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $35,323 | $0 | 12 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,398 | $0 | 48 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,873 | $0 | 14 | Oct 21, 2026 |
| 2026 CamryCamry XSE FWD | $41,420 | -$1,518 | 32 | Oct 21, 2026 |
| 2026 TacomaTacoma Limited 4WD | $57,384 | $0 | 45 | Oct 19, 2026 |
| 2026 TacomaTacoma SR5 4WD | $47,069 | $0 | 21 | Oct 19, 2026 |
| 2026 4Runner4Runner SR5 PT4WD | $47,748 | $0 | 12 | Oct 19, 2026 |