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Pricing posture
Prices above MSRP on some inventory
14% of this dealer's priced Toyota inventory is listed above MSRP — 68 of 483 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
483
Avg Markup
+$9
At/Below MSRP
415
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 119 | 71% | +$197 |
| Tacoma | 88 | 88% | +$107 |
| Corolla | 63 | 100% | $0 |
| Corolla Cross | 50 | 92% | +$28 |
| Camry | 44 | 82% | +$152 |
| Tundra | 37 | 100% | -$757 |
| Sienna | 20 | 80% | +$128 |
| Grand Highlander Hybrid | 15 | 60% | +$430 |
| Grand Highlander | 10 | 90% | +$62 |
| 4Runner | 7 | 100% | $0 |
| Land Cruiser | 5 | 100% | $0 |
| Highlander | 4 | 100% | $0 |
| Highlander Hybrid | 4 | 100% | $0 |
| Tacoma Hybrid | 4 | 100% | $0 |
| 4Runner Hybrid | 3 | 100% | $0 |
| Prius | 3 | 100% | $0 |
| Sequoia | 3 | 100% | -$6,055 |
| GR Corolla | 3 | 100% | $0 |
| GR86 | 1 | 100% | $0 |
2026 Tundra
Tundra Limited 4WD
-$1,000Good Deal
Supersonic Red
MSRP
$67,009
Advertised
$66,009
Lancaster, MA
2027 Corolla Cross
Corolla Cross LE AWD
-$1Good Deal
Jet Black
MSRP
$32,099
Advertised
$32,098
Lancaster, MA
2026 RAV4
RAV4 Limited AWD
$0Good Deal
Midnight Black Metallic
MSRP
$45,979
Advertised
$45,979
Lancaster, MA
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 SiennaSienna Limited AWD | $58,225 | $0 | 26 | Oct 21, 2026 |
| 2026 SiennaSienna XLE AWD | $50,765 | $0 | 38 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross LE AWD | $32,299 | $0 | 33 | Oct 21, 2026 |
| 2026 Grand Highlander HybridGrand Highlander Hybrid MAX Platinum AWD | $62,263 | $0 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,399 | $0 | 48 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,818 | $0 | 18 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,399 | $0 | 18 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,399 | $0 | 23 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,399 | $0 | 21 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,374 | $0 | 20 | Oct 21, 2026 |