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Emerson Toyota

Auburn, ME

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Pricing posture

Prices above MSRP on nearly everything

92% of this dealer's priced Toyota inventory is listed above MSRP — 196 of 214 vehicles.

Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.

Vehicles

214

Avg Markup

+$473

At/Below MSRP

18

Models

21

Pricing by Model

ModelCountAt/Below MSRPAvg Markup
RAV4480%+$599
Tacoma3418%+$364
Tundra3222%-$35
Camry160%+$844
Corolla Cross120%+$1,021
Corolla110%+$599
Sienna813%+$360
Grand Highlander Hybrid70%+$599
RAV4 Plug-in Hybrid70%+$599
4Runner60%+$599
Sequoia617%+$85
Grand Highlander50%+$754
Tundra i-FORCE MAX50%+$599
bZ450%-$26
Highlander Hybrid40%+$599
Prius Plug-in Hybrid333%+$266
Crown Signia20%+$599
Prius10%+$599
C-HR10%+$599
bZ Woodland10%+$599
4Runner Hybrid10%+$599

Recently Sold

VehicleSelling PriceMarkupDays ListedSold Date
2026 SequoiaSequoia Capstone 4WD$89,937+$59928Oct 28, 2026
2026 SequoiaSequoia 1794 Edition 4WD$89,153+$59928Oct 28, 2026
2026 Tundra i-FORCE MAXTundra Platinum 4WD$72,098-$9,32884Oct 28, 2026
2026 TundraTundra Platinum 4WD$69,598-$9,77149Oct 28, 2026
2026 C-HRC-HR SE AWD$38,998-$7453Oct 27, 2026
2026 Corolla CrossCorolla Cross XLE AWD$36,423+$59920Oct 27, 2026
2027 CorollaCorolla LE FWD$25,688+$59924Oct 27, 2026
2027 CorollaCorolla SE FWD$29,603+$2,54320Oct 27, 2026
2026 RAV4RAV4 XLE Premium AWD$40,932+$59932Oct 27, 2026
2026 RAV4RAV4 XSE AWD$47,348+$59932Oct 27, 2026