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Pricing posture
Prices above MSRP on some inventory
71% of this dealer's priced Toyota inventory is listed above MSRP — 194 of 273 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
273
Avg Markup
-$99
At/Below MSRP
79
Models
27
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 61 | 28% | +$4 |
| RAV4 | 48 | 0% | +$778 |
| Tundra | 34 | 100% | -$2,696 |
| Camry | 31 | 13% | +$502 |
| Corolla Cross | 18 | 39% | +$189 |
| Corolla | 13 | 0% | +$761 |
| Tundra i-FORCE MAX | 7 | 86% | -$2,346 |
| Grand Highlander Hybrid | 7 | 0% | +$799 |
| Sienna | 7 | 0% | +$799 |
| Grand Highlander | 6 | 17% | +$632 |
| Sequoia | 6 | 17% | -$367 |
| 4Runner | 5 | 60% | -$1,299 |
| RAV4 Plug-in Hybrid | 4 | 25% | +$175 |
| Tacoma Hybrid | 4 | 50% | -$1,034 |
| Land Cruiser | 3 | 0% | +$799 |
| 4Runner Hybrid | 3 | 0% | +$799 |
| Crown Signia | 2 | 50% | +$49 |
| bZ Woodland | 2 | 50% | -$114 |
| Crown | 2 | 0% | +$799 |
| GR86 | 2 | 50% | +$7 |
| Highlander | 2 | 0% | +$549 |
| Prius Plug-in Hybrid | 1 | 0% | +$799 |
| GR Corolla | 1 | 0% | +$299 |
| Highlander Hybrid | 1 | 0% | +$799 |
| Corolla Hatchback | 1 | 0% | +$799 |
| bZ | 1 | 0% | +$799 |
| C-HR | 1 | 0% | +$799 |
2026 Tundra
Tundra Limited 4WD
-$3,504Good Deal
Lunar Rock
MSRP
$66,518
Advertised
$63,014
Nicholasville, KY
2026 Tundra
Tundra Limited 4WD
-$3,255Good Deal
Lunar Rock
MSRP
$64,325
Advertised
$61,070
Nicholasville, KY
2026 Tundra
Tundra SR5 4WD
-$3,142Good Deal
Supersonic Red
MSRP
$61,018
Advertised
$57,876
Nicholasville, KY
2026 Tundra
Tundra Limited 4WD
-$3,072Good Deal
Lunar Rock
MSRP
$62,441
Advertised
$59,369
Nicholasville, KY
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 TundraTundra Limited 4WD | $60,997 | -$3,251 | 17 | Oct 28, 2026 |
| 2026 TacomaTacoma SR5 4WD | $42,515 | -$1,699 | 26 | Oct 28, 2026 |
| 2026 TacomaTacoma SR5 4WD | $47,628 | +$799 | 33 | Oct 28, 2026 |
| 2026 4Runner4Runner SR5 PT4WD | $47,872 | -$201 | 54 | Oct 28, 2026 |
| 2026 RAV4 Plug-in HybridRAV4 Plug-in Hybrid XSE AWD | $51,199 | +$799 | 3 | Oct 27, 2026 |
| 2027 PriusPrius Limited AWD | $40,035 | -$1,469 | 39 | Oct 27, 2026 |
| 2026 SiennaSienna Woodland Edition AWD | $55,794 | +$799 | 26 | Oct 27, 2026 |
| 2026 Corolla CrossCorolla Cross XLE FWD | $34,527 | +$299 | 11 | Oct 27, 2026 |
| 2027 CorollaCorolla LE FWD | $26,220 | +$799 | 32 | Oct 27, 2026 |
| 2026 Grand Highlander HybridGrand Highlander Hybrid MAX Platinum AWD | $66,584 | +$799 | 20 | Oct 27, 2026 |