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Pricing posture
Prices above MSRP on some inventory
36% of this dealer's priced Toyota inventory is listed above MSRP — 139 of 385 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
385
Avg Markup
-$939
At/Below MSRP
246
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tundra | 66 | 100% | -$2,466 |
| RAV4 | 60 | 3% | +$155 |
| Tacoma | 46 | 98% | -$1,335 |
| Camry | 32 | 88% | -$660 |
| Sienna | 31 | 48% | -$105 |
| Corolla | 21 | 57% | -$226 |
| Corolla Cross | 19 | 89% | -$655 |
| 4Runner | 18 | 78% | -$1,337 |
| Sequoia | 18 | 94% | -$2,797 |
| Grand Highlander Hybrid | 17 | 0% | +$180 |
| Grand Highlander | 13 | 62% | -$166 |
| Land Cruiser | 12 | 42% | -$1,025 |
| Tacoma Hybrid | 8 | 100% | -$1,823 |
| Highlander | 7 | 14% | +$109 |
| 4Runner Hybrid | 7 | 71% | -$677 |
| Prius | 5 | 20% | +$40 |
| GR86 | 2 | 100% | -$708 |
| Highlander Hybrid | 2 | 0% | +$180 |
| GR Corolla | 1 | 0% | +$180 |
2026 Sequoia
Sequoia Platinum 4WD
-$2,470Good Deal
Blueprint
MSRP
$86,178
Advertised
$83,708
Cedar Falls, IA
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 SiennaSienna XSE AWD | $54,885 | +$180 | 4 | Sep 13, 2026 |
| 2026 Corolla CrossCorolla Cross XLE AWD | $34,446 | -$1,223 | 39 | Sep 13, 2026 |
| 2027 CorollaCorolla SE FWD | $29,200 | +$180 | 39 | Sep 13, 2026 |
| 2026 Highlander HybridHighlander Hybrid Limited AWD | $55,963 | +$180 | 39 | Sep 13, 2026 |
| 2026 HighlanderHighlander Platinum AWD | $58,177 | +$180 | 39 | Sep 13, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $43,549 | +$180 | 33 | Sep 13, 2026 |
| 2026 RAV4RAV4 SE AWD | $40,299 | +$180 | 39 | Sep 13, 2026 |
| 2026 CamryCamry SE FWD | $34,192 | -$1,326 | 39 | Sep 13, 2026 |
| 2026 CamryCamry SE FWD | $34,209 | -$1,605 | 23 | Sep 13, 2026 |
| 2026 CamryCamry SE AWD | $38,212 | -$320 | 39 | Sep 13, 2026 |