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Pricing posture
Prices above MSRP on some inventory
47% of this dealer's priced Toyota inventory is listed above MSRP — 56 of 119 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
119
Avg Markup
-$1,175
At/Below MSRP
63
Models
17
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 27 | 0% | +$11 |
| Camry | 15 | 20% | -$282 |
| Tacoma | 15 | 100% | -$3,108 |
| Sienna | 13 | 62% | -$47 |
| Tundra | 12 | 100% | -$4,647 |
| Corolla | 7 | 57% | -$635 |
| Grand Highlander | 5 | 100% | -$1,039 |
| 4Runner | 4 | 100% | -$1,239 |
| Corolla Cross | 4 | 50% | -$308 |
| Grand Highlander Hybrid | 4 | 0% | +$261 |
| Land Cruiser | 4 | 25% | -$1,134 |
| Highlander Hybrid | 2 | 100% | -$239 |
| Tacoma Hybrid | 2 | 100% | -$3,775 |
| 4Runner Hybrid | 2 | 100% | -$1,239 |
| Sequoia | 1 | 100% | -$1,739 |
| Highlander | 1 | 100% | -$239 |
| GR86 | 1 | 100% | -$1,143 |
2026 Tundra
Tundra 1794 Edition 4WD
-$5,420Great Deal
Lunar Rock
MSRP
$82,248
Advertised
$76,828
Madison, IN
2026 Tacoma
Tacoma TRD Off-Road 4WD
-$2,769Good Deal
Underground
MSRP
$48,552
Advertised
$45,783
Madison, IN
2026 Tacoma
Tacoma TRD Off-Road 4WD
-$2,739Good Deal
Underground
MSRP
$48,417
Advertised
$45,678
Madison, IN
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 RAV4RAV4 XSE AWD | $46,238 | +$11 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $40,605 | +$11 | 47 | Oct 21, 2026 |
| 2026 SequoiaSequoia 1794 Edition 4WD | $86,836 | -$1,739 | 45 | Oct 19, 2026 |
| 2026 TacomaTacoma SR5 4WD | $41,593 | -$2,361 | 34 | Oct 12, 2026 |
| 2027 PriusPrius Nightshade AWD | $37,109 | +$261 | 94 | Oct 11, 2026 |
| 2026 RAV4RAV4 Limited AWD | $47,788 | +$11 | 16 | Oct 11, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $43,345 | +$11 | 37 | Oct 11, 2026 |
| 2026 CorollaCorolla LE FWD | $25,337 | -$1,291 | 37 | Oct 10, 2026 |
| 2026 RAV4RAV4 LE AWD | $35,665 | +$11 | 10 | Oct 10, 2026 |
| 2026 CamryCamry Nightshade AWD | $35,897 | -$2,276 | 36 | Oct 10, 2026 |