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Pricing posture
Prices above MSRP on some inventory
87% of this dealer's priced Toyota inventory is listed above MSRP — 308 of 354 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
354
Avg Markup
+$96
At/Below MSRP
46
Models
17
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 74 | 0% | +$413 |
| Camry | 45 | 0% | +$413 |
| Grand Highlander Hybrid | 43 | 2% | +$388 |
| Sienna | 36 | 0% | +$413 |
| Tacoma | 31 | 61% | -$676 |
| Corolla | 29 | 3% | +$374 |
| Tundra | 20 | 90% | -$2,287 |
| Highlander Hybrid | 16 | 0% | +$413 |
| Corolla Cross | 13 | 0% | +$413 |
| 4Runner | 12 | 0% | +$425 |
| Prius | 12 | 0% | +$413 |
| Sequoia | 5 | 100% | -$3,149 |
| Land Cruiser | 5 | 0% | +$413 |
| Grand Highlander | 4 | 0% | +$413 |
| Tacoma Hybrid | 4 | 50% | -$703 |
| 4Runner Hybrid | 4 | 0% | +$413 |
| GR Corolla | 1 | 0% | +$413 |
2026 Tundra
Tundra Platinum 4WD
-$3,088Good Deal
Lunar Rock
MSRP
$72,489
Advertised
$69,401
Crystal Lake, IL
2026 Tundra
Tundra Platinum 4WD
-$2,968Good Deal
Lunar Rock
MSRP
$71,369
Advertised
$68,401
Crystal Lake, IL
2027 Tacoma
Tacoma Limited 4WD
-$2,318Good Deal
Underground
MSRP
$56,719
Advertised
$54,401
Crystal Lake, IL
2026 Tacoma
Tacoma SR5 4WD
-$1,548Good Deal
Underground
MSRP
$43,949
Advertised
$42,401
Crystal Lake, IL
Hold
2026 Tacoma
Tacoma SR5 4WD
-$1,548Good Deal
Underground
MSRP
$43,949
Advertised
$42,401
Crystal Lake, IL
Hold
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Grand HighlanderGrand Highlander Platinum AWD | $60,351 | +$413 | 17 | Oct 21, 2026 |
| 2026 Grand HighlanderGrand Highlander Platinum AWD | $60,351 | +$413 | 19 | Oct 21, 2026 |
| 2026 Highlander HybridHighlander Hybrid Platinum AWD | $60,274 | +$413 | 14 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $39,733 | +$413 | 20 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $48,597 | +$413 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $40,362 | +$413 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,387 | +$413 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $49,037 | +$413 | 15 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,647 | +$413 | 15 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $35,647 | +$413 | 47 | Oct 21, 2026 |