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Pricing posture
Prices above MSRP on some inventory
78% of this dealer's priced Toyota inventory is listed above MSRP — 90 of 115 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
115
Avg Markup
-$215
At/Below MSRP
25
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 25 | 0% | +$378 |
| Camry | 16 | 6% | +$294 |
| Tacoma | 14 | 100% | -$2,134 |
| Sienna | 11 | 0% | +$378 |
| Corolla | 8 | 0% | +$378 |
| Corolla Cross | 5 | 0% | +$378 |
| Grand Highlander | 5 | 0% | +$378 |
| Grand Highlander Hybrid | 5 | 0% | +$378 |
| 4Runner | 4 | 50% | -$72 |
| Prius | 4 | 0% | +$378 |
| Tundra | 4 | 100% | -$4,341 |
| GR Corolla | 3 | 33% | -$285 |
| Land Cruiser | 3 | 0% | +$378 |
| 4Runner Hybrid | 2 | 0% | +$378 |
| Tacoma Hybrid | 2 | 100% | -$2,260 |
| Highlander Hybrid | 1 | 0% | +$378 |
| Sequoia | 1 | 100% | -$3,372 |
| GR86 | 1 | 0% | +$378 |
| Highlander | 1 | 0% | +$378 |
2026 RAV4
RAV4 XLE Premium AWD
+$378Fair
Ruby Flare Pearl
MSRP
$40,284
Advertised
$40,662
Loves Park, IL
Hold
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 RAV4RAV4 LE AWD | $36,597 | +$378 | 15 | Oct 21, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $43,398 | +$378 | 23 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $39,047 | +$378 | 15 | Oct 21, 2026 |
| 2026 CamryCamry XSE AWD | $45,571 | +$378 | 47 | Oct 21, 2026 |
| 2026 TundraTundra SR5 4WD | $58,150 | -$3,749 | 38 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $52,715 | -$3,029 | 45 | Oct 19, 2026 |
| 2026 4Runner4Runner TRD Off-Road Premium PT4WD | $61,731 | +$378 | 12 | Oct 19, 2026 |
| 2027 CorollaCorolla XSE FWD | $32,741 | +$378 | 26 | Oct 11, 2026 |
| 2026 RAV4RAV4 Limited AWD | $48,516 | +$378 | 37 | Oct 11, 2026 |
| 2026 Tacoma HybridTacoma TRD Off-Road 4WD | $55,209 | -$3,075 | 37 | Oct 11, 2026 |