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Pricing posture
Prices above MSRP on some inventory
65% of this dealer's priced Toyota inventory is listed above MSRP — 276 of 424 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
424
Avg Markup
-$101
At/Below MSRP
148
Models
27
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 71 | 0% | +$455 |
| Tacoma | 70 | 64% | -$658 |
| Tundra | 47 | 87% | -$1,209 |
| Camry | 36 | 14% | +$263 |
| Corolla Cross | 28 | 32% | +$174 |
| Sienna | 25 | 4% | +$395 |
| Grand Highlander Hybrid | 24 | 0% | +$455 |
| 4Runner | 23 | 100% | -$284 |
| Corolla | 21 | 5% | +$373 |
| RAV4 Plug-in Hybrid | 12 | 0% | +$455 |
| Tundra i-FORCE MAX | 8 | 75% | -$2,016 |
| Grand Highlander | 7 | 0% | +$455 |
| Highlander Hybrid | 6 | 0% | +$455 |
| 4Runner Hybrid | 5 | 60% | +$155 |
| Land Cruiser | 5 | 0% | +$455 |
| Sequoia | 5 | 20% | -$438 |
| Tacoma Hybrid | 5 | 80% | -$1,848 |
| bZ | 4 | 50% | -$201 |
| Prius Plug-in Hybrid | 4 | 75% | -$122 |
| Crown Signia | 4 | 100% | -$400 |
| bZ Woodland | 3 | 0% | +$455 |
| Prius | 2 | 0% | +$455 |
| C-HR | 2 | 0% | +$455 |
| Highlander | 2 | 0% | +$1,030 |
| GR Corolla | 2 | 0% | +$455 |
| Corolla Hatchback | 2 | 0% | +$455 |
| GR86 | 1 | 0% | +$455 |
2026 Tacoma Hybrid
Tacoma TRD Pro 4WD
-$2,862Good Deal
Black
MSRP
$70,138
Advertised
$67,276
Idaho Falls, ID
2026 Tacoma Hybrid
Tacoma TRD Pro 4WD
-$2,834Good Deal
Black
MSRP
$70,217
Advertised
$67,383
Idaho Falls, ID
2026 Tacoma
Tacoma TRD Off-Road 4WD
-$1,535Good Deal
Ice Cap
MSRP
$56,849
Advertised
$55,314
Idaho Falls, ID
2026 Tacoma
Tacoma TRD Off-Road 4WD
-$1,270Good Deal
Ice Cap
MSRP
$49,277
Advertised
$48,007
Idaho Falls, ID
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 Land CruiserLand Cruiser FT4WD | $73,990 | +$455 | 12 | Oct 28, 2026 |
| 2026 TundraTundra Platinum 4WD | $72,984 | -$1,134 | 33 | Oct 28, 2026 |
| 2026 TundraTundra Platinum 4WD | $72,215 | -$1,134 | 33 | Oct 28, 2026 |
| 2026 TundraTundra Platinum 4WD | $71,908 | -$1,134 | 28 | Oct 28, 2026 |
| 2026 TundraTundra 1794 Edition 4WD | $67,806 | -$4,087 | 162 | Oct 28, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $54,155 | +$4,718 | 69 | Oct 28, 2026 |
| 2026 TacomaTacoma SR5 4WD | $44,033 | -$1,361 | 30 | Oct 28, 2026 |
| 2026 RAV4 Plug-in HybridRAV4 Plug-in Hybrid SE AWD | $45,968 | +$455 | 3 | Oct 27, 2026 |
| 2026 SiennaSienna Woodland Edition AWD | $54,720 | +$455 | 32 | Oct 27, 2026 |
| 2026 SiennaSienna XSE AWD | $53,719 | +$455 | 32 | Oct 27, 2026 |