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Pricing posture
Does not price above MSRP
1% of this dealer's priced Toyota inventory is listed above MSRP — 4 of 304 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
304
Avg Markup
-$4
At/Below MSRP
300
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 74 | 95% | +$7 |
| RAV4 | 51 | 100% | $0 |
| Corolla | 31 | 100% | $0 |
| Sienna | 29 | 100% | $0 |
| Camry | 28 | 100% | -$64 |
| Tundra | 28 | 100% | $0 |
| Grand Highlander | 14 | 100% | $0 |
| Grand Highlander Hybrid | 13 | 100% | $0 |
| 4Runner | 11 | 100% | $0 |
| Corolla Cross | 10 | 100% | $0 |
| Sequoia | 4 | 100% | $0 |
| Highlander | 3 | 100% | $0 |
| Highlander Hybrid | 2 | 100% | $0 |
| GR Corolla | 1 | 100% | $0 |
| Land Cruiser | 1 | 100% | $0 |
| Prius | 1 | 100% | $0 |
| GR86 | 1 | 100% | $0 |
| Tacoma Hybrid | 1 | 100% | $0 |
| 4Runner Hybrid | 1 | 100% | $0 |
2026 RAV4
RAV4 XLE Premium FWD
$0Good Deal
Meteor Shower
MSRP
$40,139
Advertised
$40,139
Gainesville, GA
Hold
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 PriusPrius LE FWD | $30,992 | $0 | 17 | Oct 22, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $73,078 | $0 | 20 | Oct 22, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $69,997 | $0 | 20 | Oct 22, 2026 |
| 2026 SiennaSienna LE FWD | $44,781 | $0 | 20 | Oct 22, 2026 |
| 2026 SiennaSienna XSE AWD | $54,350 | $0 | 20 | Oct 22, 2026 |
| 2026 SiennaSienna Platinum AWD | $62,570 | $0 | 27 | Oct 22, 2026 |
| 2026 SiennaSienna Platinum AWD | $63,502 | $0 | 20 | Oct 22, 2026 |
| 2026 SiennaSienna XSE AWD | $54,425 | $0 | 20 | Oct 22, 2026 |
| 2026 Corolla CrossCorolla Cross LE FWD | $32,144 | $0 | 35 | Oct 22, 2026 |
| 2026 Corolla CrossCorolla Cross LE FWD | $32,144 | $0 | 20 | Oct 22, 2026 |