← All dealers
Labrum Ford, Inc.
Heber City, UT
Vehicles
101
Avg Markup
-$2,351
At/Below MSRP
101
Models
10
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Super Duty | 43 | 100% | -$1,128 |
| F-150 | 21 | 100% | -$4,405 |
| Explorer | 9 | 100% | -$4,500 |
| Bronco | 8 | 100% | -$3,813 |
| Ranger | 7 | 100% | -$2,000 |
| Expedition | 4 | 100% | $0 |
| Maverick | 4 | 100% | $0 |
| Mustang | 2 | 100% | -$1,250 |
| Bronco Sport | 2 | 100% | -$2,500 |
| Mustang Mach-E | 1 | 100% | -$4,000 |
2026 F-150
FordXLT
-$5,000Great Deal
Carbonized Gray Metallic
MSRP
$66,925
Advertised
$61,925
Heber City, UT
2026 F-150
FordLariat
-$5,000Great Deal
Oxford White
MSRP
$73,930
Advertised
$68,930
Heber City, UT
At Dealer
2026 Explorer
FordTremor
-$4,500Good Deal
Marsh Gray
MSRP
$64,825
Advertised
$60,325
Heber City, UT
At Dealer
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2025 BroncoBadlands | $63,775 | -$6,000 | 90 | Sep 5, 2026 |
| 2025 BroncoStroppe Edition | $72,280 | -$6,000 | 90 | Sep 5, 2026 |
| 2026 BroncoHeritage Edition | $57,655 | -$3,000 | 76 | Sep 5, 2026 |
| 2026 ExplorerST-Line | $46,455 | -$5,000 | 69 | Sep 3, 2026 |
| 2026 ExplorerST | $58,680 | -$5,000 | 36 | Sep 3, 2026 |
| 2026 MaverickXL | $32,475 | $0 | 31 | Aug 29, 2026 |
| 2026 F-150Tremor | $70,565 | -$1,500 | 83 | Aug 29, 2026 |
| 2026 Super DutyF-350 LARIAT | $96,225 | -$1,000 | 81 | Aug 26, 2026 |
| 2026 Super DutyF-350 LARIAT | $96,495 | -$1,000 | 81 | Aug 26, 2026 |
| 2026 ExpeditionPlatinum | $81,565 | $0 | 69 | Aug 22, 2026 |