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Pricing posture
Prices above MSRP on some inventory
62% of this dealer's priced Toyota inventory is listed above MSRP — 182 of 294 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
294
Avg Markup
+$103
At/Below MSRP
112
Models
16
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 74 | 96% | -$795 |
| Corolla | 55 | 0% | +$324 |
| RAV4 | 40 | 0% | +$1,395 |
| Tundra | 31 | 100% | -$2,337 |
| Corolla Cross | 25 | 0% | +$519 |
| Sienna | 22 | 0% | +$1,395 |
| Grand Highlander | 8 | 0% | +$1,395 |
| Grand Highlander Hybrid | 7 | 0% | +$1,395 |
| Camry | 7 | 86% | -$325 |
| 4Runner | 6 | 17% | +$762 |
| Sequoia | 5 | 0% | +$1,395 |
| 4Runner Hybrid | 4 | 0% | +$1,395 |
| Highlander | 3 | 0% | +$1,395 |
| Tacoma Hybrid | 3 | 33% | +$587 |
| Highlander Hybrid | 2 | 0% | +$1,395 |
| GR Corolla | 2 | 100% | -$118 |
2026 Tundra
Tundra 1794 Edition 4WD
-$2,687Good Deal
Lunar Rock
MSRP
$73,131
Advertised
$70,444
Sarasota, FL
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 TacomaTacoma SR5 RWD | $40,410 | -$247 | 41 | Oct 22, 2026 |
| 2026 4Runner4Runner SR5 PT4WD | $47,959 | +$1,395 | 34 | Oct 22, 2026 |
| 2026 SiennaSienna XLE FWD | $51,754 | +$1,395 | 23 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross XLE FWD | $34,326 | +$164 | 26 | Oct 21, 2026 |
| 2027 CorollaCorolla LE FWD | $26,432 | +$290 | 33 | Oct 21, 2026 |
| 2027 CorollaCorolla LE FWD | $27,537 | +$1,395 | 26 | Oct 21, 2026 |
| 2027 CorollaCorolla LE FWD | $26,010 | +$343 | 23 | Oct 21, 2026 |
| 2027 CorollaCorolla SE FWD | $28,493 | +$198 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE FWD | $36,555 | +$1,395 | 18 | Oct 21, 2026 |
| 2026 CamryCamry SE FWD | $35,157 | -$339 | 22 | Oct 21, 2026 |