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Pricing posture
Does not price above MSRP
1% of this dealer's priced Toyota inventory is listed above MSRP — 3 of 364 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
364
Avg Markup
-$20
At/Below MSRP
361
Models
17
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 82 | 100% | -$1 |
| Tundra | 58 | 100% | $0 |
| Camry | 54 | 100% | $0 |
| Corolla | 51 | 98% | -$2 |
| RAV4 | 35 | 94% | +$4 |
| Corolla Cross | 17 | 100% | -$156 |
| 4Runner | 13 | 100% | $0 |
| Sienna | 10 | 100% | -$3 |
| Grand Highlander Hybrid | 8 | 100% | -$4 |
| Sequoia | 7 | 100% | -$2 |
| Grand Highlander | 7 | 100% | -$5 |
| Highlander Hybrid | 6 | 100% | -$3 |
| 4Runner Hybrid | 5 | 100% | $0 |
| GR Corolla | 4 | 100% | $0 |
| Prius | 3 | 100% | -$1,468 |
| Highlander | 2 | 100% | -$8 |
| Tacoma Hybrid | 2 | 100% | $0 |
2027 Prius
Prius Limited FWD
-$2,202Good Deal
Guardian Gray
MSRP
$40,321
Advertised
$38,119
Jacksonville, FL
2026 RAV4
RAV4 XLE Premium FWD
$0Good Deal
Wind Chill Pearl
MSRP
$43,366
Advertised
$43,366
Jacksonville, FL
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 Land CruiserLand Cruiser FT4WD | $75,257 | $0 | 34 | Oct 22, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $74,158 | $0 | 34 | Oct 22, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $75,552 | $0 | 18 | Oct 22, 2026 |
| 2026 SiennaSienna XSE FWD | $53,959 | $0 | 18 | Oct 22, 2026 |
| 2026 Corolla CrossCorolla Cross Hybrid XSE AWD | $39,894 | $0 | 18 | Oct 22, 2026 |
| 2026 Corolla CrossCorolla Cross LE FWD | $30,872 | -$332 | 22 | Oct 22, 2026 |
| 2026 Corolla CrossCorolla Cross XLE FWD | $35,724 | $0 | 18 | Oct 22, 2026 |
| 2026 Corolla CrossCorolla Cross L FWD | $28,525 | $0 | 18 | Oct 22, 2026 |
| 2026 Corolla CrossCorolla Cross XLE FWD | $35,249 | $0 | 27 | Oct 22, 2026 |
| 2026 Corolla CrossCorolla Cross LE FWD | $30,872 | -$332 | 18 | Oct 22, 2026 |