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Doug Smith Subaru
American Fork, UT
Pricing posture
Prices above MSRP on some inventory
39% of this dealer's priced Subaru inventory is listed above MSRP — 61 of 157 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
195
Avg Markup
-$771
At/Below MSRP
96
Models
8
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Crosstrek | 67 | 45% | -$323 |
| Outback | 57 | 86% | -$1,650 |
| Forester | 37 | 60% | -$464 |
| Ascent | 17 | 38% | -$465 |
| WRX | 9 | 67% | -$668 |
| Impreza | 6 | 100% | -$1,302 |
| Uncharted | 1 | 0% | +$399 |
| BRZ | 1 | 100% | -$1,275 |
2026 Crosstrek
SubaruLimited
-$1,700Good Deal
Alpine Green
MSRP
$37,755
Advertised
$36,055
American Fork, UT
2026 Outback
SubaruWilderness
-$1,652Good Deal
Geyser Blue
MSRP
$51,286
Advertised
$49,634
American Fork, UT
2026 Outback
SubaruWilderness
-$1,652Good Deal
Geyser Blue
MSRP
$51,286
Advertised
$49,634
American Fork, UT
2026 Outback
SubaruWilderness
-$1,652Good Deal
Geyser Blue
MSRP
$51,286
Advertised
$49,634
American Fork, UT
2026 Impreza
SubaruRS
-$1,523Good Deal
Ice Silver Metallic
MSRP
$34,090
Advertised
$32,567
American Fork, UT
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 WRXBase | $33,415 | -$275 | 76 | Sep 27, 2026 |
| 2026 OutbackPremium | $37,686 | +$399 | 27 | Sep 27, 2026 |
| 2026 OutbackLimited XT | $45,224 | -$1,469 | 88 | Sep 27, 2026 |
| 2026 ForesterBase | $30,666 | -$1,193 | 88 | Sep 27, 2026 |
| 2026 ForesterPremium | $33,910 | -$1,682 | 55 | Sep 27, 2026 |
| 2026 CrosstrekPremium | $32,871 | +$399 | 34 | Sep 27, 2026 |
| 2026 CrosstrekPremium | $32,871 | +$399 | 34 | Sep 27, 2026 |
| 2026 CrosstrekLimited | $35,676 | -$1,684 | 69 | Sep 27, 2026 |
| 2026 CrosstrekPremium | $33,266 | +$399 | 41 | Sep 27, 2026 |
| 2026 CrosstrekWilderness | $38,202 | -$1,176 | 69 | Sep 27, 2026 |