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2026 BRZ Limited
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Available now
- On the lot and buyable now.
- 224 of 224 listed nationwide are buyable right now.
What to aim for
~$33,837
- Comparable BRZs (6) average $3,627 below MSRP — about $33,837 for this trim.
- Listed $2,352 above that, so there's room to negotiate toward $33,837.
- It's sat 0 days — that strengthens your hand.
A data-driven starting point from comparable listings and public incentives — not an appraisal. Dealer fees, trade-in, and which programs you qualify for will move the real out-the-door number.
Deal Analysis
This 2026 BRZ is listed at $36,188, which is $1,275 below its MSRP of $37,463 — a notable discount. Compared to similar vehicles nationally, this one is priced $2,351 higher than the market average. This is a fresh listing, on the lot for only less than a day. Located at Doug Smith Subaru in American Fork, UT.
Price Breakdown
Base MSRP$35,860
Total MSRP$37,463
Advertised price$36,188
Markup-$1,275
Listed price. A dealer's real offer can be lower (incentives, financing or trade-in conditions) or higher (added fees) — always ask for the out-the-door price.
Details
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DealerHold Statusⓘ—Pre-SoldNoDays on LotTodayETA—First SeenJun 30, 2026
Delivery Pipeline
AllocJun 30, 2026
Transit
Truck
🏁
AllocatedJun 30, 2026
In Transit
Port to Dealer
🏁
At Dealer
🏁Vehicle has arrived at the dealership.
Specifications
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Est. Monthly Payment
$637/mo
Down: $3,619Financed: $32,569
Estimate only, based on the advertised price. Does not include taxes, dealer fees, or insurance.
Save $2,410 on one of 3 comparable 2026 BRZ Limited about 587 miles away. The lowest is $33,778 in Oakland, CA — real leverage when you ask Doug Smith Subaru to match it. See that listing →
Comparable Vehicles
Avg markup: -$3,627
$36,188-$1,275
Listed today