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Mike Reichenbach Ford
Florence, SC
Vehicles
84
Avg Markup
-$2,860
At/Below MSRP
84
Models
10
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| F-150 | 23 | 100% | -$4,761 |
| Super Duty | 16 | 100% | -$3,438 |
| Bronco | 10 | 100% | -$1,250 |
| Explorer | 9 | 100% | -$3,167 |
| Bronco Sport | 7 | 100% | -$2,250 |
| Maverick | 5 | 100% | $0 |
| Expedition | 5 | 100% | -$200 |
| Mustang | 4 | 100% | -$1,500 |
| Ranger | 4 | 100% | -$2,000 |
| Mustang Mach-E | 1 | 100% | -$4,000 |
2026 Bronco
FordBig Bend
-$2,500Good Deal
Oxford White
MSRP
$53,390
Advertised
$50,890
Florence, SC
At Dealer
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 BroncoOuter Banks | $61,215 | -$3,000 | 90 | Sep 5, 2026 |
| 2026 BroncoOuter Banks | $61,325 | -$3,000 | 90 | Sep 5, 2026 |
| 2026 F-150Platinum | $82,955 | -$3,000 | 37 | Sep 5, 2026 |
| 2026 F-150STX | $43,555 | -$5,000 | 37 | Sep 5, 2026 |
| 2026 RangerXLT | $40,080 | -$2,500 | 53 | Sep 3, 2026 |
| 2027 ExpeditionPlatinum | $79,980 | $0 | 21 | Sep 3, 2026 |
| 2026 Super DutyF-250 LARIAT | $80,330 | -$1,000 | 27 | Sep 3, 2026 |
| 2026 Super DutyF-250 Platinum | $94,250 | $0 | 24 | Sep 3, 2026 |
| 2026 F-150STX | $44,180 | -$5,000 | 88 | Sep 3, 2026 |
| 2026 MaverickXL | $30,255 | $0 | 83 | Aug 29, 2026 |