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Williams Subaru
Lansing, MI
Pricing posture
Prices above MSRP on some inventory
52% of this dealer's priced Subaru inventory is listed above MSRP — 81 of 156 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
156
Avg Markup
-$1,088
At/Below MSRP
75
Models
6
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Outback | 65 | 43% | -$1,283 |
| Crosstrek | 46 | 54% | -$948 |
| Forester | 24 | 58% | -$1,040 |
| Ascent | 15 | 40% | -$1,060 |
| WRX | 5 | 40% | -$424 |
| Impreza | 1 | 0% | +$314 |
2026 Forester
SubaruTouring
-$2,191Good Deal
Crystal White Pearl
MSRP
$42,308
Advertised
$40,117
Lansing, MI
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 SolterraPremium | $39,197 | -$2,176 | 44 | Sep 27, 2026 |
| 2026 AscentTouring 7-Passenger | $49,984 | -$3,828 | 30 | Sep 27, 2026 |
| 2026 OutbackPremium | $37,643 | -$1,913 | 62 | Sep 27, 2026 |
| 2026 OutbackWilderness | $47,298 | -$4,232 | 88 | Sep 27, 2026 |
| 2026 OutbackPremium | $34,983 | -$2,500 | 62 | Sep 27, 2026 |
| 2026 OutbackTouring | $45,495 | -$2,582 | 62 | Sep 27, 2026 |
| 2026 ForesterLimited Hybrid | $39,774 | -$1,844 | 27 | Sep 27, 2026 |
| 2026 ForesterPremium | $34,176 | -$1,202 | 27 | Sep 27, 2026 |
| 2026 ForesterSport | $36,297 | -$2,443 | 88 | Sep 27, 2026 |
| 2026 CrosstrekSport Hybrid | $34,513 | -$1,781 | 72 | Sep 27, 2026 |