← All dealers
Parrish Ford
Goochland, VA
Vehicles
74
Avg Markup
-$2,500
At/Below MSRP
74
Models
9
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Bronco Sport | 15 | 100% | -$2,433 |
| F-150 | 13 | 100% | -$4,654 |
| Super Duty | 12 | 100% | -$2,500 |
| Maverick | 9 | 100% | -$222 |
| Bronco | 7 | 100% | -$3,214 |
| Ranger | 6 | 100% | -$1,333 |
| Explorer | 5 | 100% | -$4,000 |
| Expedition | 5 | 100% | -$400 |
| Mustang | 2 | 100% | -$1,750 |
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 BroncoOuter Banks | $55,595 | -$3,000 | 90 | Sep 5, 2026 |
| 2026 Super DutyF-250 LARIAT | $91,040 | -$1,000 | 90 | Sep 5, 2026 |
| 2026 Super DutyF-250 XLT | $69,680 | -$1,000 | 38 | Sep 5, 2026 |
| 2026 F-150Lariat | $74,500 | -$4,500 | 55 | Sep 5, 2026 |
| 2026 RangerXLT | $46,085 | -$2,500 | 84 | Sep 3, 2026 |
| 2026 ExplorerPlatinum | $55,345 | -$4,500 | 27 | Sep 3, 2026 |
| 2026 MustangEcoBoost Fastback | $35,790 | -$3,000 | 78 | Aug 29, 2026 |
| 2026 ExplorerST | $58,430 | -$4,500 | 83 | Aug 29, 2026 |
| 2026 ExplorerPlatinum | $51,860 | -$4,500 | 43 | Aug 29, 2026 |
| 2025 Bronco SportHeritage | $32,885 | -$5,000 | 83 | Aug 29, 2026 |